APA-Zitierstil (7. Ausg.)

(1995). Global marketing management: Cases and readings (3. ed.). Addison-Wesley.

Chicago-Zitierstil (17. Ausg.)

Global Marketing Management: Cases and Readings. 3. ed. Reading, Mass. u.a: Addison-Wesley, 1995.

MLA-Zitierstil (9. Ausg.)

Global Marketing Management: Cases and Readings. 3. ed. Addison-Wesley, 1995.