APA (7th ed.) Citation

Assael, H. (1995). Consumer behavior and marketing action (5. ed.). South-Western College Publ.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 5. ed. Cincinnati, Ohio: South-Western College Publ, 1995.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 5. ed. South-Western College Publ, 1995.