Markenmythos: Verkörperung eines attraktiven Wertesystems
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Frankfurt am Main [u.a.]
Lang
1995
|
| Series: | [Europäische Hochschulschriften / 5]
1791 |
| Subjects: | |
| Physical Description: | 228 S. graph. Darst. |
| ISBN: | 3631492073 |
Staff View
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Bismarck, Wolf-Bertram von 1966- Baumann, Stefan 1967- |
| author_GND | (DE-588)122750101 (DE-588)171462572 |
| author_facet | Bismarck, Wolf-Bertram von 1966- Baumann, Stefan 1967- |
| author_role | aut aut |
| author_sort | Bismarck, Wolf-Bertram von 1966- |
| author_variant | w b v b wbv wbvb s b sb |
| building | Verbundindex |
| bvnumber | BV010340208 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7B57 1995 |
| callnumber-search | HD69.B7B57 1995 |
| callnumber-sort | HD 269 B7 B57 41995 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)36261852 (DE-599)BVBBV010340208 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV010340208 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:50:48Z |
| institution | BVB |
| isbn | 3631492073 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006882555 |
| oclc_num | 36261852 |
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| owner_facet | DE-355 DE-BY-UBR DE-739 DE-12 DE-1047 DE-1050 DE-521 DE-11 |
| physical | 228 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Lang |
| record_format | marc |
| series2 | [Europäische Hochschulschriften / 5] |
| spelling | Bismarck, Wolf-Bertram von 1966- Verfasser (DE-588)122750101 aut Markenmythos Verkörperung eines attraktiven Wertesystems Wolf-Bertram von Bismarck ; Stefan Baumann Frankfurt am Main [u.a.] Lang 1995 228 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier [Europäische Hochschulschriften / 5] 1791 Psychologie Brand name products -- Psychological aspects Trademarks -- Psychological aspects Wertordnung (DE-588)4135971-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Markenimage (DE-588)4136439-9 s DE-604 Wertordnung (DE-588)4135971-9 s Verbraucherverhalten (DE-588)4062644-1 s Baumann, Stefan 1967- Verfasser (DE-588)171462572 aut 5] [Europäische Hochschulschriften 1791 (DE-604)BV000001798 1791 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bismarck, Wolf-Bertram von 1966- Baumann, Stefan 1967- Markenmythos Verkörperung eines attraktiven Wertesystems Psychologie Brand name products -- Psychological aspects Trademarks -- Psychological aspects Wertordnung (DE-588)4135971-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)4135971-9 (DE-588)4062644-1 (DE-588)4136439-9 (DE-588)4113937-9 |
| title | Markenmythos Verkörperung eines attraktiven Wertesystems |
| title_auth | Markenmythos Verkörperung eines attraktiven Wertesystems |
| title_exact_search | Markenmythos Verkörperung eines attraktiven Wertesystems |
| title_full | Markenmythos Verkörperung eines attraktiven Wertesystems Wolf-Bertram von Bismarck ; Stefan Baumann |
| title_fullStr | Markenmythos Verkörperung eines attraktiven Wertesystems Wolf-Bertram von Bismarck ; Stefan Baumann |
| title_full_unstemmed | Markenmythos Verkörperung eines attraktiven Wertesystems Wolf-Bertram von Bismarck ; Stefan Baumann |
| title_short | Markenmythos |
| title_sort | markenmythos verkorperung eines attraktiven wertesystems |
| title_sub | Verkörperung eines attraktiven Wertesystems |
| topic | Psychologie Brand name products -- Psychological aspects Trademarks -- Psychological aspects Wertordnung (DE-588)4135971-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Psychologie Brand name products -- Psychological aspects Trademarks -- Psychological aspects Wertordnung Verbraucherverhalten Markenimage Hochschulschrift |
| volume_link | (DE-604)BV000001798 |
| work_keys_str_mv | AT bismarckwolfbertramvon markenmythosverkorperungeinesattraktivenwertesystems AT baumannstefan markenmythosverkorperungeinesattraktivenwertesystems |