APA (7th ed.) Citation

Jain, S. C. (1993). Marketing planning & strategy (4. ed., 2. pr.). South-Western Publ.

Chicago Style (17th ed.) Citation

Jain, Subhash C. Marketing Planning & Strategy. 4. ed., 2. pr. Cincinnati, Ohio: South-Western Publ, 1993.

MLA (9th ed.) Citation

Jain, Subhash C. Marketing Planning & Strategy. 4. ed., 2. pr. South-Western Publ, 1993.