Principles of marketing: a global perspective
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio
South-Western Publ.
1993
|
| Subjects: | |
| Physical Description: | XXII, 626 S. Ill., graph. Darst., Kt. |
| ISBN: | 0538817143 |
Staff View
MARC
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Record in the Search Index
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| author | Semenik, Richard J. Bamossy, Gary J. |
| author_facet | Semenik, Richard J. Bamossy, Gary J. |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)26400807 (DE-599)BVBBV010327488 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010327488 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:50:35Z |
| institution | BVB |
| isbn | 0538817143 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006872898 |
| oclc_num | 26400807 |
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| owner | DE-20 |
| owner_facet | DE-20 |
| physical | XXII, 626 S. Ill., graph. Darst., Kt. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | South-Western Publ. |
| record_format | marc |
| spelling | Semenik, Richard J. Verfasser aut Principles of marketing a global perspective Richard J. Semenik ; Gary J. Bamossy Cincinnati, Ohio South-Western Publ. 1993 XXII, 626 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Management Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 1\p DE-604 Bamossy, Gary J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Semenik, Richard J. Bamossy, Gary J. Principles of marketing a global perspective Marketing gtt Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 |
| title | Principles of marketing a global perspective |
| title_auth | Principles of marketing a global perspective |
| title_exact_search | Principles of marketing a global perspective |
| title_full | Principles of marketing a global perspective Richard J. Semenik ; Gary J. Bamossy |
| title_fullStr | Principles of marketing a global perspective Richard J. Semenik ; Gary J. Bamossy |
| title_full_unstemmed | Principles of marketing a global perspective Richard J. Semenik ; Gary J. Bamossy |
| title_short | Principles of marketing |
| title_sort | principles of marketing a global perspective |
| title_sub | a global perspective |
| topic | Marketing gtt Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Management Management |
| work_keys_str_mv | AT semenikrichardj principlesofmarketingaglobalperspective AT bamossygaryj principlesofmarketingaglobalperspective |