APA (7th ed.) Citation

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1992). Marketing models (2. printing.). Prentice Hall International.

Chicago Style (17th ed.) Citation

Lilien, Gary L., Philip Kotler, and K. S. Moorthy. Marketing Models. 2. printing. London: Prentice Hall International, 1992.

MLA (9th ed.) Citation

Lilien, Gary L., et al. Marketing Models. 2. printing. Prentice Hall International, 1992.