Commercial culture: the media system and the public interest
American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Oxford Univ. Press
1995
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be made better This powerful critique of American mass communications highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. In conclusion, Bogart asserts that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate Commercial Culture is the most comprehensive analysis of the media as they evolve in a technological age. It will be of great appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media |
| Beschreibung: | XII, 384 S. |
| ISBN: | 0195090985 |
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| 520 | 3 | |a American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be made better | |
| 520 | |a This powerful critique of American mass communications highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. In conclusion, Bogart asserts that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate | ||
| 520 | |a Commercial Culture is the most comprehensive analysis of the media as they evolve in a technological age. It will be of great appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media | ||
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Datensatz im Suchindex
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| adam_text | Contents
Introduction, 3
I. Fbndamentals
1. What Are The Media? 15
The Notion of Media, 15
Information and Entertainment, 17
Media as Pastime, 20
Why Media Unify and Differentiale, 22
Literacy, Leisure, and the Origins ofthe Media System, 24
Packaging Ongoing and One Shot Media, 27
2. The Media System, 33
How Media Interpenetrate, 34
Competition and the Media System, 40
The Growth of Multimedia Enterprise, 40
The Concentration of Media Power, 45
Globalization, 49
Synergy, Software, and Conflicts oflnterest, 51
The Changed Goals of Media Management, 54
Pressuresfor Profit: The Book Business, 56
Newspaper Chains, 58
The Marxist Explanation, 60
II. Advertising as the Driving Force
3. The Presence of Advertising, 65
Media and the Culture ofConsumption, 65
x Contents
Advertising as a Component of Commercial Culture, 68
Only in America ? 70
Historical Origins, 74
Messages, Messages, 76
Lies, Damned Lies, and Advertising Claims, 78
The Varieties of Advertising, 80
The Content of Television Commercials, 82
Politics, Media, Advertising, 86
Advertising and National Values, 90
4. Paying the Piper, Calling the T ine, 93
Corrupting the News, 94
Content and Advertiser Sensitivities, 99
Vigilantes, Boycotts, Self Censorship, 101
Sponsorship, 103
Sponsors and Soap Operas, 105
Televised Sports, 107
Producing Media Content to Serve Advertisers, 108
Target Marketing, 111
Advertising and Media Survival, 115
Advertising Dominance and Newspaper Survival, 117
5. Advertising by the Numbers, 122
Managing the Advertising Function, 122
Scientism and the Concentration of Advertising Power, 126
Evaluating Advertising Performance, 129
Research and the Computer, 130
Research as an Instrument of Power, 133
The Problem with Surveys, 135
The Tyranny of Audience Measurement, 137
Beyond Statistics, 139
III. Flaws and Failures of Commercial Culture
6. The Pursuit of Sensation, 143
Innocent—and Not So Innocent—Pleasures, 143
Are Sales the Measure of Success? 147
What is Good, True, or Beautiful? 148
One Culture, Two, or More? 150
Changing Standards, 152
Film in the Age of Television, 153
Contents xi
Exploiting Eroticism, 156
The Fictional World of Television, 158
The Appeal of Violence, 160
Media Experience and Media Substance, 163
Media as Change Agents, 166
Measuring TVs Effects, 169
1. The News as Entertainment, 174
Information Rich But Ignorant, 175
Defining the News, 176
Is the News a Bore ? 179
Television as Intruder, 183
The Newscaster as Celebrity, 185
Politics as TV Spectacle, 187
Faked News and Docudrama, 189
The Unreality of Reality Television, 191
The Unique Functions of Newspapers, 196
The Need for Press Competition, 198
8. Believing in the Make Believe, 203
Fictions and Facts, 204
Reconstructing Reality, 205
Words Spoken and Written, 206
History as Fiction, 210
Journalism and Literature, 212
Pictures Do Not Lie ? 214
IV. Dynamics of Commercial Culture
9. The Manufacture of Taste, 221
The Appeal of the Familiar, 221
The Churning Audience, 224
Distributing and Promoting, 225
Music and Musical Taste, 229
Cynicism and Profit, 231
The Taste Molders, 234
Rationalization, 235
Selling Out, 239
10. Managing Commercial Culture, 247
Media Entrepreneurship, 248
Switching Careers and Switching Values, 252
A11 Contents
Media Tycoons, 253
The Media Habits of Media Executives, 257
The Public Interest, 262
11. Media Support and Media Substance, 266
Advertising s Dwindling Share, 266
Advertisers Choices and the Public s, 268
What If There Were No Advertising Support? 2 70
Ad Supported Media and Others, 272
Fiction as Part of Everyday Life, 274
The Changed Economics of Television, 280
Spectrum Scarcity and the Problem of Choice, 283
V. Is There a Better Way?
12. Reform, Restructure, or Leave It Be? 287
Professionalism and Media Practice, 288
The Need for Media Criticism, 290
Should Choice Be Restricted? 294
Government and Culture, 295
Political Power and Media Power, 298
Pressures on Public Broadcasting, 301
Toward a National Media Policy, 304
Media and the Sherman Act, 308
The Politics of Telecommunications Policy, 310
Media Content and Media Policy, 316
Putting Media Issues on the National Agenda, 318
Appendix: A Note on the Measurement of Expenditures on Media, 325
Notes, 328
Index, 371
|
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| spelling | Bogart, Leo Verfasser aut Commercial culture the media system and the public interest Leo Bogart New York [u.a.] Oxford Univ. Press 1995 XII, 384 S. txt rdacontent n rdamedia nc rdacarrier American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be made better This powerful critique of American mass communications highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. In conclusion, Bogart asserts that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate Commercial Culture is the most comprehensive analysis of the media as they evolve in a technological age. It will be of great appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media Commerciële televisie gtt Economische aspecten gtt Massamedia gtt Médias - Aspect économique - États-Unis Médias - Politique gouvernementale - États-Unis Massenmedien Medien Wirtschaft Mass media -- Economic aspects -- United States Mass media and culture -- United States Mass media policy -- United States Massenmedien (DE-588)4037877-9 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Öffentliches Interesse (DE-588)4172389-2 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf Medien (DE-588)4169187-8 s Öffentliches Interesse (DE-588)4172389-2 s DE-604 USA (DE-588)4078704-7 g Massenmedien (DE-588)4037877-9 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006870209&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bogart, Leo Commercial culture the media system and the public interest Commerciële televisie gtt Economische aspecten gtt Massamedia gtt Médias - Aspect économique - États-Unis Médias - Politique gouvernementale - États-Unis Massenmedien Medien Wirtschaft Mass media -- Economic aspects -- United States Mass media and culture -- United States Mass media policy -- United States Massenmedien (DE-588)4037877-9 gnd Medien (DE-588)4169187-8 gnd Öffentliches Interesse (DE-588)4172389-2 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4169187-8 (DE-588)4172389-2 (DE-588)4078704-7 |
| title | Commercial culture the media system and the public interest |
| title_auth | Commercial culture the media system and the public interest |
| title_exact_search | Commercial culture the media system and the public interest |
| title_full | Commercial culture the media system and the public interest Leo Bogart |
| title_fullStr | Commercial culture the media system and the public interest Leo Bogart |
| title_full_unstemmed | Commercial culture the media system and the public interest Leo Bogart |
| title_short | Commercial culture |
| title_sort | commercial culture the media system and the public interest |
| title_sub | the media system and the public interest |
| topic | Commerciële televisie gtt Economische aspecten gtt Massamedia gtt Médias - Aspect économique - États-Unis Médias - Politique gouvernementale - États-Unis Massenmedien Medien Wirtschaft Mass media -- Economic aspects -- United States Mass media and culture -- United States Mass media policy -- United States Massenmedien (DE-588)4037877-9 gnd Medien (DE-588)4169187-8 gnd Öffentliches Interesse (DE-588)4172389-2 gnd |
| topic_facet | Commerciële televisie Economische aspecten Massamedia Médias - Aspect économique - États-Unis Médias - Politique gouvernementale - États-Unis Massenmedien Medien Wirtschaft Mass media -- Economic aspects -- United States Mass media and culture -- United States Mass media policy -- United States Öffentliches Interesse USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006870209&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bogartleo commercialculturethemediasystemandthepublicinterest |