Pettis, C. (1995). TechnoBrands: How to create & use "brand identity" to market, advertise & sell technology products. Amacom.
Chicago-Zitierstil (17. Ausg.)Pettis, Chuck. TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products. New York: Amacom, 1995.
MLA-Zitierstil (9. Ausg.)Pettis, Chuck. TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products. Amacom, 1995.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.