Radio - the forgotten medium:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New Brunswick, NJ [u.a.]
Transaction Publ.
1995
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXI, 213 S. graph. Darst. |
| ISBN: | 1560007982 |
Staff View
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| adam_text | RADIO-
The Forgotten Medium
Edward C Pease
Everette E Dennis
Editors
Transaction Publishers
New Brunswick (U SA)and London (UX)
Contents
Preface xi
Introduction xv
Part I Overview
1 Resilient Radio 5
Marilyn J MatelsM
Once the marvel of the age, the glue that held a nation together through
war and economic depression, radio is now perceived as occupying a
corner chair at media family gatherings—a maiden aunt, beloved but
past her prime Not so, contends the author, a Boston College profes-
sor, offering a context for the oldest broadcast medium, then and now
Radio is as vital today as it was SO years ago
2 Looking Back at Radio s Future IS
B Eric Rhoads
If nothing else, radio has proven itself able to adapt, Phoenix-like, to
whatever comes—television, format wars, contests and worse, argues
the publisher of Radio Ink magazine So satellites, digital broadcasting
and other new technologies don t mean a thing—challenges have al-
ways meant opportunity for radio
3 Radio s Political Past 21
Michael X Delli Carpini
The history of radio is suffused with politics, observes a political sci-
entist at Barnard College Similarly, political history is suffused with
radio From the 1920 Harding-Cox presidential returns on Pittsburgh
KDKA to the Clinton-Bush-Perot fight in 1992, radio has been at the
center of American politics—the people s university
4 News Radio—More Than Masters of Disaster 31
David Bartlett
When the Titanic sank in 1912, radio was there And that role—provid-
ing information in times of trouble—is still just one of the things that
radio does best, observes the president of the Radio-Television News
Directors Association When hurricanes hit, when traffic is snarled,
when the World Trade Towers are bombed, when the Orioles are in
town—give radio 22 minutes (or less) and get the world
Part II Radio as Cultural Expression
5 The Vocal Minority in U S Politics 45
Andrew Kohut and Carol Bowman
The 1990s may seem to have heralded the Age of Talk Radio Democ-
racy, but that noise over the airwaves doesn t necessarily reflect America,
contend researchers at the Times Mirror Center for the People amp; the
Press, based on their national survey Rather than genuinely reflect
widespread public disquiet, the voices of the vocal minority caricature
and exaggerate discontent, they conclude
6 Triumph of the Idol—Rush Limbaugh and a Hot Medium 59
Tom Lewis
Some say talk shows are the expression of democracy in the 1990s
But irksome questions remain, muses a radio historian Is our Doc-
tor of Democracy really serving us? Is it a victory for electronic de-
mocracy, or is this glut of hot air more along the lines of Pyrrhus
sentiment: Another victory like that and we re done for ?
7 Talking Over America s Electronic Backyard Fence 69
Diane Rehm
Americans used to be able to talk over the backyard fence, observes a
Washington, DC, talk show host Now, talk shows have expanded the
nation s back yard Talk radio makes an important contribution to the
social discourse, she says, one essential to the functioning of democracy
8 You Are What You Hear 75
Adam Clayton Powell III
If you are what you eat, so are you what you hear, suggests the author, a
longtime radio connoisseur Just as our physical bodies are the sum of
the meals we have eaten, our minds are a sum of what we have heard,
read and thought Tasty stuff, radio
9 Ear on America 81
Al Stavitsky
America s airwaves reflect all the idiosyncracies, diversity, qualities and
quirkiness of a nation This sampling of eight of its 11,338 stations from
across the country—country, sports, Christian, rock and more—are a sound
snapshot of the customs, values and foibles of radio in America 1993
10 Music Radio—The Fickleness of Fragmentation 95
Sean Ross
If music radio were truly fragmented, Miami would still have an easy-
listening station, Seattle would still have commercial jazz, and Detroit
would still have R amp;B oldies, writes the author, a record industry ex-
ecutive and longtime radio observer in a critical tour of the radio mu-
sic scene
11 Whither (Or Wither?) AM? 105
Michael C Keith
In the broadcasting marketplace, as in other jungles, it comes down to
survival of the fittest, contends a broadcasting scholar AM radio is
not exactly a finely tuned athlete—either in technological or program-
ming terms—so its slow fade may simply be Darwinism at work
Partm The Global Airwaves
12 Radio Beyond the Anglo-American World 113
Claude-Jean Bertrand
Anglo-American self-absorption aside, 95 percent of the world s radio
listeners are not American or British, observes a French media scholar—
they reside in nations where radio is a central part of daily life What is
too often forgotten about radio is that part of it that operates outside
Britain and the United States, he adds
13 The BBC—From Maiden Aunt to Sexy Upstart 125
Asa Briggs
The onslaught of television in the 1950s had backed radio against a wall
and the BBC found it necessary to argue for the maiden aunt of broad-
casting Today, observes the leading historian of British broadcasting,
people are panting to start up radio stations in Britain
14 Devoted to Auntie Beeb 133
Suzanne Levy
In case there was any question of the importance of BBC s Radio 4 in
England s daily life, response to a plan to shift schedules was answer
enough, thank you very much The British public had its knickers in a
twist, recalls a BBC producer The calming inevitability of Life As
We Know It was under attack
15 Heating Up Clandestine Radio After the Cold War 137
Lawrence Soley
For decades, as East and West eyed one another over the Iron Curtain,
one weapon in the struggle was radio Ironically, the easing of Cold
War tensions and the spread of democracy have not meant fewer clan-
destine radio operations but more, a scholar of international radio ob-
serves There may be more struggles now, not fewer
Part IV The Structure of Radio
16 Public Policy and Radio—A Regulator s View 149
Andrew C Barrett
Serving local interests and diversity in a tightening radio marketplace is
the challenge facing both radio and those charged with its regulation,
explains an FCC commissioner In the face of new political, economic
and technological imperatives, regulators committed to localism and
diversity have their work cut out for them
17 Riding Radio s Technological Wave 159
Richard V Ducey
New technology may alter how radio functions, but it won t alter one
immutable fact about the industry, argues an officer of the National As-
sociation of Broadcasters In no other media business do competitors
expend proportionately so much time, effort and money to so thoroughly
research and strategize over the audience s psyche
18 On the Business Side, an End to Radio Romance 165
Richard J MacDonald
For most financial analysts, the days when the radio industry stood
center stage have long passed, writes a media analyst and investment
banker Few have anything more than oral history to generate even the
vaguest images of radio s preeminence in the media field
19 Public Radio—Americans Want More 173
Anna Kosof
The creation of the Corporation for Public Broadcasting in 1967 meant
that 86 percent of the U S population could tune in public radio Even
today, argues a longtime public radio professional, people want more
from radio than top 40, Limbaugh, the same news and endless ads That s
where America—and public radio—live
20 Growing NPR 179
William E Buzenberg
In the early 1970s, a man from Buffalo had a wacky idea—a 90-minute
radio news magazine he called All Things Considered Two decades
later, National Public Radio draws 10 million listeners a week, points
out NPR s vice president for news and information The size of NPR s
audience and the kind of people who listen challenge old assumptions
that public radio is just for zither concert types, he says
21 Monopoly to Marketplace—
Competition Comes to Public Radio 185
Stephen L Salyer
In the 10 years since American Public Radio was born, the system has
become a premier distributor of programming for public radio stations
The president of APR (now known as Public Radio International) de-
scribes how competition has enriched the public radio marketplace
PartV Books
22 Seems Radio Is Here to Stay 195
Mary Ann Watson
From comedy to jukeboxes, drama to war coverage, politics to social
commentary, radio has been central to American life in this century,
observes a broadcast historian, in reviewing seven books on radio It s
time to recognize radio s role, a dependable companion and friend,
she writes To overlook radio is to miss the big picture
For further reading 205
Index 209
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| spellingShingle | Radio - the forgotten medium Radio gtt Geschichte Gesellschaft Radio broadcasting History Radio broadcasting Social aspects Hörfunk (DE-588)4025408-2 gnd Kultur (DE-588)4125698-0 gnd Geschichte (DE-588)4020517-4 gnd |
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| title | Radio - the forgotten medium |
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| title_full | Radio - the forgotten medium Edward C. Pease ..., eds. |
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