Pricing: policies and procedures
Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
New York Univ. Press
1995
|
| Ausgabe: | 1. publ. in the U.S.A. |
| Schlagworte: | |
| Zusammenfassung: | Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost structure and the marketplace. Rather than look at the mechanics of pricing, this text shifts the emphasis to the meshing of the total product concept with the concepts of value and quality as interpreted by price while looking at other factors which affect decision-making with regard to price. |
| Beschreibung: | XII, 216 S. graph. Darst. |
| ISBN: | 0814735177 |
Internformat
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| 520 | 3 | |a Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost structure and the marketplace. Rather than look at the mechanics of pricing, this text shifts the emphasis to the meshing of the total product concept with the concepts of value and quality as interpreted by price while looking at other factors which affect decision-making with regard to price. | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Hanna, Nessim |
| author_GND | (DE-588)172045797 |
| author_facet | Hanna, Nessim |
| author_role | aut |
| author_sort | Hanna, Nessim |
| author_variant | n h nh |
| building | Verbundindex |
| bvnumber | BV010260586 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5416 |
| callnumber-raw | HF5416.5 |
| callnumber-search | HF5416.5 |
| callnumber-sort | HF 45416.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QC 130 |
| ctrlnum | (OCoLC)30547851 (DE-599)BVBBV010260586 |
| dewey-full | 658.8/16 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/16 |
| dewey-search | 658.8/16 |
| dewey-sort | 3658.8 216 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. in the U.S.A. |
| format | Book |
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| id | DE-604.BV010260586 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:49:24Z |
| institution | BVB |
| isbn | 0814735177 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006824098 |
| oclc_num | 30547851 |
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| owner | DE-12 DE-11 |
| owner_facet | DE-12 DE-11 |
| physical | XII, 216 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | New York Univ. Press |
| record_format | marc |
| spelling | Hanna, Nessim Verfasser aut Pricing policies and procedures Nessim Hanna and H. Robert Dodge 1. publ. in the U.S.A. New York New York Univ. Press 1995 XII, 216 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost structure and the marketplace. Rather than look at the mechanics of pricing, this text shifts the emphasis to the meshing of the total product concept with the concepts of value and quality as interpreted by price while looking at other factors which affect decision-making with regard to price. Prijsbeleid gtt Pricing Preisbildung (DE-588)4047103-2 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 s DE-604 Preisbildung (DE-588)4047103-2 s 1\p DE-604 Dodge, Harry Robert 1929- Sonstige (DE-588)172045797 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hanna, Nessim Pricing policies and procedures Prijsbeleid gtt Pricing Preisbildung (DE-588)4047103-2 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4047103-2 (DE-588)4047118-4 |
| title | Pricing policies and procedures |
| title_auth | Pricing policies and procedures |
| title_exact_search | Pricing policies and procedures |
| title_full | Pricing policies and procedures Nessim Hanna and H. Robert Dodge |
| title_fullStr | Pricing policies and procedures Nessim Hanna and H. Robert Dodge |
| title_full_unstemmed | Pricing policies and procedures Nessim Hanna and H. Robert Dodge |
| title_short | Pricing |
| title_sort | pricing policies and procedures |
| title_sub | policies and procedures |
| topic | Prijsbeleid gtt Pricing Preisbildung (DE-588)4047103-2 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Prijsbeleid Pricing Preisbildung Preispolitik |
| work_keys_str_mv | AT hannanessim pricingpoliciesandprocedures AT dodgeharryrobert pricingpoliciesandprocedures |