High concept: movies and marketing in Hollywood
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Austin
Univ. of Texas Press
1994
|
| Edition: | 1. ed. |
| Series: | Texas film studies series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | X, 237 S. Ill., graph. Darst. |
| ISBN: | 0292790902 0292790910 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Mnowledpents ix
1. A Critieal Redefinition:
The Concept of High Coneept I
The Entertainment Industries on High Concept 8
The Critics on High Concept 13
Economics, Aesthetics, and High Concept as
Post Classical Cinema 1S
Micro and Macro Analysis: Style, Marketing, and
Differentiation of Product 16
The Look, the Hook, and the Book 20
2. ConstractioB of the Image
and the High Concept Style 23
Advertising as an Influence on Style 24
You ve Got the Look : Perfect Images in High Concept 26
Stars and Style 31
Music as an Element of Style 36
Excess in High Concept: The Promotional Music Video 44
The High Concept Image: Character Types and Genre 53
Style, Classical Hollywood, and the Art Cinema 60
VÜi High Concept
l High Concept and Oranges in the
Market for Entertainment 65
The Marketplace and Traditional Definitions 65
Conglomeration and Film Content: The Roadshow,
The Youth Picture, The Blockbuster 69
Uncertainty in the Marketplace: The Development
of the Contemporary Industry Structure 81
Differentiation of Product 94
High Concept as Product Differentiation 104
4. Marketing the Image: High Concept
and the Development of Marketing 109
Changing Distribution Patterns HO
Awareness Marketing: High Concept in Print 112
Maintenance Marketing: Selling through Music and Product 133
Merchandising and Ancillary Tie ins 148
5. High Concept and Market Research:
Movie Making by the Nnmbers 155
The Growth of Market Research 156
The Model of Market Research within the Film Industry 158
Case Study: Determining Boxofnce Revenue 161
Theorizing the Positive Influences on Boxofnce Gross 162
Specification of the Model 164
Estimation of the Model and Results 167
Manipulation, Control, and High Concept 172
Factors Influencing the Decline of Market Research 176
6. Conclision: High Concept and the
Conrse of American Film Hislory 188
The Transformation of the Auteur 190
Television and the Ideological Agenda of High Concept 194
The Alternatives to High Concept 198
Notes 203
Index 227
|
| any_adam_object | 1 |
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| callnumber-first | P - Language and Literature |
| callnumber-label | PN1995 |
| callnumber-raw | PN1995.9.M29 |
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| dewey-full | 791.43/068/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 791 - Public performances |
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| dewey-search | 791.43/068/8 |
| dewey-sort | 3791.43 268 18 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Allgemeines Rechtswissenschaft |
| edition | 1. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:48:49Z |
| institution | BVB |
| isbn | 0292790902 0292790910 |
| language | English |
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| physical | X, 237 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
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| publisher | Univ. of Texas Press |
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| series2 | Texas film studies series |
| spelling | Wyatt, Justin Verfasser aut High concept movies and marketing in Hollywood Justin Wyatt 1. ed. Austin Univ. of Texas Press 1994 X, 237 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Texas film studies series Cinéma - Marketing - États-Unis Filmindustrie gtt Marketing gtt Film Motion pictures United States Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Filmwirtschaft (DE-588)4154384-1 gnd rswk-swf USA Hollywood (Los Angeles, Calif.) USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Filmwirtschaft (DE-588)4154384-1 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006796457&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wyatt, Justin High concept movies and marketing in Hollywood Cinéma - Marketing - États-Unis Filmindustrie gtt Marketing gtt Film Motion pictures United States Marketing Marketing (DE-588)4037589-4 gnd Filmwirtschaft (DE-588)4154384-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4154384-1 (DE-588)4078704-7 |
| title | High concept movies and marketing in Hollywood |
| title_auth | High concept movies and marketing in Hollywood |
| title_exact_search | High concept movies and marketing in Hollywood |
| title_full | High concept movies and marketing in Hollywood Justin Wyatt |
| title_fullStr | High concept movies and marketing in Hollywood Justin Wyatt |
| title_full_unstemmed | High concept movies and marketing in Hollywood Justin Wyatt |
| title_short | High concept |
| title_sort | high concept movies and marketing in hollywood |
| title_sub | movies and marketing in Hollywood |
| topic | Cinéma - Marketing - États-Unis Filmindustrie gtt Marketing gtt Film Motion pictures United States Marketing Marketing (DE-588)4037589-4 gnd Filmwirtschaft (DE-588)4154384-1 gnd |
| topic_facet | Cinéma - Marketing - États-Unis Filmindustrie Marketing Film Motion pictures United States Marketing Filmwirtschaft USA Hollywood (Los Angeles, Calif.) |
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