Talvinen, J. (1995). Marketing information systems: Concepts, usage and effectivenesss. Helsinki School of Economics and Business Administration.
Chicago-Zitierstil (17. Ausg.)Talvinen, Jari. Marketing Information Systems: Concepts, Usage and Effectivenesss. Helsinki: Helsinki School of Economics and Business Administration, 1995.
MLA-Zitierstil (9. Ausg.)Talvinen, Jari. Marketing Information Systems: Concepts, Usage and Effectivenesss. Helsinki School of Economics and Business Administration, 1995.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.