APA (7th ed.) Citation

Aaker, D. A., Kumar, V., & Day, G. S. (1995). Marketing research (5. ed.). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 5. ed. New York, NY u.a: Wiley, 1995.

MLA (9th ed.) Citation

Aaker, David A., et al. Marketing Research. 5. ed. Wiley, 1995.