APA (7th ed.) Citation

Payne, A. (1994). The essence of services marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

Payne, Adrian. The Essence of Services Marketing. New York, NY u.a: Prentice Hall, 1994.

MLA (9th ed.) Citation

Payne, Adrian. The Essence of Services Marketing. Prentice Hall, 1994.