Strategic marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill. u.a.
Irwin
1994
|
| Edition: | 4. ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XXXI, 811, 15 S. graph. Darst. |
| ISBN: | 0256122121 |
Staff View
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| 250 | |a 4. ed. | ||
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| 300 | |a XXXI, 811, 15 S. |b graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
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Record in the Search Index
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| author | Cravens, David W. |
| author_facet | Cravens, David W. |
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| bvnumber | BV010206763 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)27934932 (DE-599)BVBBV010206763 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV010206763 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:48:26Z |
| institution | BVB |
| isbn | 0256122121 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006781907 |
| oclc_num | 27934932 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-859 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-859 DE-188 |
| physical | XXXI, 811, 15 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing David W. Cravens 4. ed. Burr Ridge, Ill. u.a. Irwin 1994 XXXI, 811, 15 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing gtt Mercadologia larpcal Strategisch management gtt Marketing Decision making Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 |
| spellingShingle | Cravens, David W. Strategic marketing Marketing gtt Mercadologia larpcal Strategisch management gtt Marketing Decision making Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic marketing |
| title_auth | Strategic marketing |
| title_exact_search | Strategic marketing |
| title_full | Strategic marketing David W. Cravens |
| title_fullStr | Strategic marketing David W. Cravens |
| title_full_unstemmed | Strategic marketing David W. Cravens |
| title_short | Strategic marketing |
| title_sort | strategic marketing |
| topic | Marketing gtt Mercadologia larpcal Strategisch management gtt Marketing Decision making Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Mercadologia Strategisch management Marketing Decision making Marketing Management Marketing Management Case studies Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT cravensdavidw strategicmarketing |