APA (7th ed.) Citation

Cravens, D. W. (1994). Strategic marketing (4. ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. 4. ed. Burr Ridge, Ill. u.a: Irwin, 1994.

MLA (9th ed.) Citation

Cravens, David W. Strategic Marketing. 4. ed. Irwin, 1994.