Services marketing: principles and practice
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1995
|
| Subjects: | |
| Physical Description: | XXI, 389 S. Ill., graph. Darst. |
| ISBN: | 0023905638 |
Staff View
MARC
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| author | Palmer, Adrian Cole, Catherine |
| author_facet | Palmer, Adrian Cole, Catherine |
| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV010205331 |
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| callnumber-search | HD9980.5 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010205331 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:48:24Z |
| institution | BVB |
| isbn | 0023905638 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006780707 |
| oclc_num | 31173022 |
| open_access_boolean | |
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| owner_facet | DE-945 DE-473 DE-BY-UBG DE-188 |
| physical | XXI, 389 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Palmer, Adrian Verfasser aut Services marketing principles and practice Adrian Palmer ; Catherine Cole Englewood Cliffs, NJ Prentice-Hall 1995 XXI, 389 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Service industries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Cole, Catherine Verfasser aut |
| spellingShingle | Palmer, Adrian Cole, Catherine Services marketing principles and practice Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Services marketing principles and practice |
| title_auth | Services marketing principles and practice |
| title_exact_search | Services marketing principles and practice |
| title_full | Services marketing principles and practice Adrian Palmer ; Catherine Cole |
| title_fullStr | Services marketing principles and practice Adrian Palmer ; Catherine Cole |
| title_full_unstemmed | Services marketing principles and practice Adrian Palmer ; Catherine Cole |
| title_short | Services marketing |
| title_sort | services marketing principles and practice |
| title_sub | principles and practice |
| topic | Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Service industries Marketing Marketing Dienstleistung |
| work_keys_str_mv | AT palmeradrian servicesmarketingprinciplesandpractice AT colecatherine servicesmarketingprinciplesandpractice |