APA (7th ed.) Citation

Palmer, A., & Cole, C. (1995). Services marketing: Principles and practice. Prentice-Hall.

Chicago Style (17th ed.) Citation

Palmer, Adrian, and Catherine Cole. Services Marketing: Principles and Practice. Englewood Cliffs, NJ: Prentice-Hall, 1995.

MLA (9th ed.) Citation

Palmer, Adrian, and Catherine Cole. Services Marketing: Principles and Practice. Prentice-Hall, 1995.