The discipline of market leaders: choose your customers, narrow your focus, dominate your market
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. u.a.
Addison-Wesley
1995
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 208 S. |
| ISBN: | 0201406489 |
Staff View
MARC
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| 245 | 1 | 0 | |a The discipline of market leaders |b choose your customers, narrow your focus, dominate your market |c Michael Treacy and Fred Wiersema |
| 264 | 1 | |a Reading, Mass. u.a. |b Addison-Wesley |c 1995 | |
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| 650 | 4 | |a Marketing - Management | |
| 650 | 4 | |a Competition | |
| 650 | 4 | |a Customer services | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Quality of products | |
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
ACKNOWLEDGMENTS
XI
INTRODUCTION
XIII
Chapter 1
HOW TO FAIL IN BUSINESS WITHOUT EVEN TRYING
1
Chapter 2
THE NEW RULES OF COMPETITION
15
Chapter 3
THE WINNER S CHOICE
27
Chapter 4
THE DISCIPLINE OF OPERATIONAL EXCELLENCE
45
Chapter 5
ONE COMPANY S EXPERIENCE — AT T S UNIVERSAL CARD
61
Chapter 6
THE DISCIPLINE OF PRODUCT LEADERS
81
Chapter 7
ONE COMPANY S EXPERIENCE — INTEL CORPORATION
97
Chapter 8
THE DISCIPLINE OF CUSTOMER INTIMACY
119
Chapter 9
ONE COMPANY S EXPERIENCE — AIRBORNE EXPRESS
139
Chapter 10
SETTING YOUR VALUE DISCIPLINE AGENDA
159
Chapter 11
CREATING THE CULT OF THE CUSTOMER
173
Chapter 12
SUSTAINING THE LEAD
185
EPILOGUE
199
INDEX
201
|
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| author | Treacy, Michael Wiersema, Frederik D. |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-search | 658.8 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:48:22Z |
| institution | BVB |
| isbn | 0201406489 |
| language | English |
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| physical | XVI, 208 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Treacy, Michael Verfasser aut The discipline of market leaders choose your customers, narrow your focus, dominate your market Michael Treacy and Fred Wiersema Reading, Mass. u.a. Addison-Wesley 1995 XVI, 208 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Management Competition Customer services Market segmentation Quality of products Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Wiersema, Frederik D. Verfasser (DE-588)121153398 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006779833&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Treacy, Michael Wiersema, Frederik D. The discipline of market leaders choose your customers, narrow your focus, dominate your market Marketing - Management Competition Customer services Market segmentation Quality of products Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| subject_GND | (DE-588)4200234-5 |
| title | The discipline of market leaders choose your customers, narrow your focus, dominate your market |
| title_auth | The discipline of market leaders choose your customers, narrow your focus, dominate your market |
| title_exact_search | The discipline of market leaders choose your customers, narrow your focus, dominate your market |
| title_full | The discipline of market leaders choose your customers, narrow your focus, dominate your market Michael Treacy and Fred Wiersema |
| title_fullStr | The discipline of market leaders choose your customers, narrow your focus, dominate your market Michael Treacy and Fred Wiersema |
| title_full_unstemmed | The discipline of market leaders choose your customers, narrow your focus, dominate your market Michael Treacy and Fred Wiersema |
| title_short | The discipline of market leaders |
| title_sort | the discipline of market leaders choose your customers narrow your focus dominate your market |
| title_sub | choose your customers, narrow your focus, dominate your market |
| topic | Marketing - Management Competition Customer services Market segmentation Quality of products Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| topic_facet | Marketing - Management Competition Customer services Market segmentation Quality of products Wettbewerbsstrategie |
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