Developing business strategies:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Wiley
1995
|
| Edition: | 4. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XV, 379 S. graph. Darst. |
| ISBN: | 0471118141 |
Staff View
MARC
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| 245 | 1 | 0 | |a Developing business strategies |c David A. Aaker |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York, NY [u.a.] |b Wiley |c 1995 | |
| 300 | |a XV, 379 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 7 | |a Marketing - Gestion |2 ram | |
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Record in the Search Index
| _version_ | 1804124586641457152 |
|---|---|
| adam_text | Contents
PART ONE
INTRODUCTION AND OVERVIEW 1
1 Business Strategy:
The Concept and Trends in Its Management 3
What Is a Business Strategy? 4
Strategic Thrusts—The Search for SCAs 6
A Strategic Business Unit 8
Strategic Market Management: A Historical Perspective 9
Strategic Market Management: Characteristics and Trends 13
Why Strategic Market Management? 17
2 Strategic Market Management: An Overview 20
External Analysis 21
Self Analysis 28
The Role of the Business Mission 30
Strategy Identification and Selection 32
Selecting Among Strategic Alternatives 36
The Process 38
PART TWO
EXTERNAL ANALYSIS 41
3 Customer Analysis 43
External Analysis 44
The Scope of Customer Analysis 49
Segmentation 49
Customer Motivations 55
Unmet Needs 57
4 Competitor Analysis 63
Identifying Competitors—Customer Based
Approaches 64
Identifying Competitors—Strategic Groups 67
Potential Competitors 70
Competitor Analysis—Understanding Competitors 71
Competitor Strengths and Weaknesses 76
Obtaining Information on Competitors 82
5 Market Analysis 86
Dimensions of a Market Analysis 87
Actual and Potential Market Size 88
Market Growth 90
Market Profitability Analysis 93
Cost Structure 97
Distribution Systems 98
Market Trends 99
Key Success Factors—Bases of Competition 100
Risks in High Growth Markets 102
6 Environmental Analysis 109
Dimensions of Environmental Analysis 110
Forecasting Environmental Trends and Events 117
Impact Analysis—Assessing the Impact
of Strategic Questions 119
Scenario Analysis 121
PART THREE
INTERNAL ANALYSIS 127
7 Self Analysis 129
Shareholder Value Analysis 131
Financial Performance—Sales and Profitability 133
Performance Measurement—Beyond Profitability 137
Determinants of Strategic Options 143
From Analysis to Strategy 145
Product Portfolio Analysis 147
Appendix: the Analysis of Financial Resources 149
8 Portfolio Analysis 154
The BCG Growth Share Matrix 156
The Market Attractiveness Business Position Matrix 164
The Risk Matrix 167
Portfolio Models in Practice 167
PART FOUR
ALTERNATIVE BUSINESS STRATEGIES 171
9 Obtaining a Sustainable Competitive Advantage 173
The Sustainable Competitive Advantage 174
The Role of Synergy 180
Strategic Vision versus Strategic Opportunism 182
Strategic Intent 189
Strategic Flexibility 191
10 Differentiation Strategies 195
Successful Differentiation Strategies 197
The Quality Option 199
Building Strong Brands 206
11 Obtaining an SCA—Low Cost, Focus,
and the Preemptive Move 215
Low Cost Strategies 216
Focus Strategies 225
The Preemptive Move 228
12 Growth Strategies: Penetration, Product Market
Expansion, and Vertical Integration 237
Growth in Existing Product Markets 239
Product Development for the Existing Market 244
Market Development Using Existing Products 250
Vertical Integration Strategies 252
13 Diversification 260
Related Diversification 262
Unrelated Diversification 268
Entry Strategies 275
14 Strategies in Declining and Mature Markets 280
Creating Growth in Declining Industries 282
Be the Profitable Survivor 284
Milk or Harvest 285
Divestment or Liquidation 287
Selecting the Right Strategy for
the Declining Environment 289
Hostile Markets 292
15 Global Strategies 298
Motivations Underlying Global Strategies 300
Standardization Versus Customization 304
Strategic Alliances 311
PART FIVE
IMPLEMENTATION AND
THE PLANNING PROCESS 319
16 Implementing the Strategy 321
A Conceptual Framework 322
Structure 323
Systems 326
People 327
Culture 328
Obtaining Strategic Congruence 331
Organizing for Innovation 336
17 Formal Planning Systems 340
The Formal Planning System 341
Pitfalls of a Formal Planning System 345
Modifying a Planning System—A Case Study 348
Getting Started 351
APPENDIX
Planning Forms 354
Index 371
|
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| author | Aaker, David A. 1938- |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| callnumber-raw | HD30.28 HD30.28 .A23 1995 |
| callnumber-search | HD30.28 HD30.28 .A23 1995 |
| callnumber-sort | HD 230.28 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 300 QP 360 |
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| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| indexdate | 2024-07-09T17:48:01Z |
| institution | BVB |
| isbn | 0471118141 |
| language | English |
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| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Developing business strategies David A. Aaker 4. ed. New York, NY [u.a.] Wiley 1995 XV, 379 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion ram Planification stratégique ram Strategisch management gtt Marketing Management Strategic planning Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Wettbewerbsstrategie (DE-588)4200234-5 s 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006766913&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Developing business strategies Marketing - Gestion ram Planification stratégique ram Strategisch management gtt Marketing Management Strategic planning Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| subject_GND | (DE-588)4078609-2 (DE-588)4309237-8 (DE-588)4124261-0 (DE-588)4200234-5 |
| title | Developing business strategies |
| title_auth | Developing business strategies |
| title_exact_search | Developing business strategies |
| title_full | Developing business strategies David A. Aaker |
| title_fullStr | Developing business strategies David A. Aaker |
| title_full_unstemmed | Developing business strategies David A. Aaker |
| title_short | Developing business strategies |
| title_sort | developing business strategies |
| topic | Marketing - Gestion ram Planification stratégique ram Strategisch management gtt Marketing Management Strategic planning Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| topic_facet | Marketing - Gestion Planification stratégique Strategisch management Marketing Management Strategic planning Unternehmensplanung Strategische Planung Strategisches Management Wettbewerbsstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006766913&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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