APA (7th ed.) Citation

Jobber, D. (1995). Principles and practice of marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Jobber, David. Principles and Practice of Marketing. London [u.a.]: McGraw-Hill, 1995.

MLA (9th ed.) Citation

Jobber, David. Principles and Practice of Marketing. McGraw-Hill, 1995.