Principles of services marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u.a.
McGraw-Hill
1994
|
| Subjects: | |
| Physical Description: | XVI, 345 S. graph. Darst. |
| ISBN: | 0077077466 |
Staff View
MARC
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| 100 | 1 | |a Palmer, Adrian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles of services marketing |c Adrian Palmer |
| 264 | 1 | |a London u.a. |b McGraw-Hill |c 1994 | |
| 300 | |a XVI, 345 S. |b graph. Darst. | ||
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Record in the Search Index
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| any_adam_object | |
| author | Palmer, Adrian |
| author_facet | Palmer, Adrian |
| author_role | aut |
| author_sort | Palmer, Adrian |
| author_variant | a p ap |
| building | Verbundindex |
| bvnumber | BV010171233 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QR 560 |
| ctrlnum | (OCoLC)29844748 (DE-599)BVBBV010171233 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010171233 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:47:44Z |
| institution | BVB |
| isbn | 0077077466 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006755713 |
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| physical | XVI, 345 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Palmer, Adrian Verfasser aut Principles of services marketing Adrian Palmer London u.a. McGraw-Hill 1994 XVI, 345 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Dienstensector gtt Marketing gtt Marketing Management Service industries Marketing Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Dienstleistungsbetrieb (DE-588)4012181-1 s Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 DE-188 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Palmer, Adrian Principles of services marketing Dienstensector gtt Marketing gtt Marketing Management Service industries Marketing Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4012181-1 (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Principles of services marketing |
| title_auth | Principles of services marketing |
| title_exact_search | Principles of services marketing |
| title_full | Principles of services marketing Adrian Palmer |
| title_fullStr | Principles of services marketing Adrian Palmer |
| title_full_unstemmed | Principles of services marketing Adrian Palmer |
| title_short | Principles of services marketing |
| title_sort | principles of services marketing |
| topic | Dienstensector gtt Marketing gtt Marketing Management Service industries Marketing Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Dienstensector Marketing Marketing Management Service industries Marketing Dienstleistung Dienstleistungsbetrieb Marketingmanagement |
| work_keys_str_mv | AT palmeradrian principlesofservicesmarketing |