Concepts of strategic management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1995
|
| Edition: | 5. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | Getr. Zählung graph. Darst. |
| ISBN: | 0023278684 |
Staff View
MARC
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| 100 | 1 | |a David, Fred R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Concepts of strategic management |c Fred R. David |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1995 | |
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| 650 | 7 | |a Entreprises - Planification |2 ram | |
| 650 | 7 | |a Gestion - Planification |2 ram | |
| 650 | 7 | |a Planification stratégique |2 ram | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Strategic planning |v Case studies | |
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| adam_text | BRIEF I
PART 1
Overview of Strategie
Management 1
CHAPTER 1
The Nature of Strategie Management 2
The Cohesion Case: Hershey Foods
Corporation—1994 27
CHAPTER 2
Strategies in Action 52
PART 2
Strategy Formulation 85
CHAPTER 3
The Business Mission 86
CHAPTER 4
The External Assessment 112
CHAPTER 5
The Internal Assessment 154
CHAPTER 6
Strategy Analysis and Choice 192
PART 3
Strategy Implementation 235
CHAPTER 7
Implementing Strategies: Management
Issues 236
CHAPTER 8
Implementing Strategies: Marketing,
Finance/Accounting, Research and
:ONTENTS
Development (R D), and
Computer Information Systems (CIS)
Issues 272
PART a
Strategy Evaluation 299
CHAPTER 9
Strategy Review, Evaluation, and
Control 300
PART 5
Global issues in Strategic
Management 327
CHAPTER 10
International Strategic Management 328
PART 6
Case Analysis C 1
How to Analyze a Business Policy Case C 2
Appendix: Instructions for Using the
Strategy Formnlator and Case Analyst
Software C 13
NAME INDEX 1 1
COMPANY INDEX 1 5
SUBJECT INDEX 1 9
XV
CONTENTS
PART 1
Overview of Strategic Management l
CHAPTER 1
The Nature of Strategic Management 2
What Is Strategic Management? 4
Defining Strategic Management, 4 ¦ Stages of Strategic Management, 5 ¦
Integrating Intuition and Analysis, 6 ¦ Adapting to Change, 7
Key Terms in Strategic Management 8
Strategists, 8 ¦ Mission Statements, 8 ¦ External Opportunities and Threats, 9 ¦ Internal
Strengths and Weaknesses, 10 ¦ Long Term Objectives, 10 ¦ Strategies, 11 ¦ Annual
Objectives, 11 ¦ Policies, 11
The Strategic Management Model 12
Benefits of Strategic Management 15
Financial Benefits, 17 ¦ Nonfinancial Benefits, 17
Business Ethics and Strategic Management 18
Comparing Business and Military Strategy 21
The Cohesion Case and Experiential Exercises 25
The Cohesion Case: Hershey Foods
Corporation—1994 27
Experiential Exercise 1A
Strategy Analysis for Hershey Foods 48
Experiential Exercise IB
Developing a Code of Business Ethics for Hershey
Foods 48
Experiential Exercise 1C
The Ethics of Spying on Competitors 49
Experiential Exercise ID
Strategic Planning for My University 50
Experiential Exercise IE
Strategic Planning at a Local Company 51
xvii
CHAPTER 2
Strategies in Action 52
Types of Strategies 54
Integration Strategies 54
Forward Integration, 54 ¦ Backward Integration, 54 ¦ Horizontal Integration, 57
Intensive Strategies 57
Market Penetration, 57 ¦ Market Development, 58 ¦ Product Development, 58
Diversification Strategies 59
Concentric Diversification, 59 ¦ Horizontal Diversification, 59 ¦ Conglomerate
Diversification, 60
Defensive Strategies 60
Joint Venture, 60 ¦ Retrenchment, 61 ¦ Divestiture, 62 ¦ Liquidation, 62
¦ Combination, 62
Guidelines for Pursuing Strategies 62
Mergers and Leveraged Buyouts 62
Leveraged Buyouts, 66
Michael Porter s Generic Strategies 68
Cost Leadership Strategies, 68 ¦ Differentiation Strategies, 69 ¦ Focus Strategies, 69
¦ The Value Chain, 70 ¦ The Competitive Advantage of Nations, 70
Strategic Management in Nonprofit and Governmental
Organizations 71
Educational Institutions, 71 ¦ Medical Organizations, 71 ¦ Governmental Agencies
and Departments, 72
Strategic Management in Small Firms 73
Experiential Exercise 2A
What Happened at Hershey Foods in 1994? 77
Experiential Exercise 2B
Examining Strategy Articles 77
Experiential Exercise 2C
Classifying 1994 Strategies 78
Experiential Exercise 2D
Strategic Management at the Dynamic Computer
Company 79
Experiential Exercise 2E
How Risky Are Various Alternative Strategies? 81
Experiential Exercise 2F
Developing Alternative Strategies for My
University 82
ICVlii COXTHNTN
PART 2
Strategy Formulation 85
CHAPTER 3
The Business Mission 86
What Is Our Business? 88
The Importance of a Clear Mission 90
Vision Versus Mission, 91 ¦ The Process of Developing a Mission Statement, 91
The Nature of a Business Mission 93
A Declaration of Attitude, 93 ¦ A Resolution of Divergent Views, 94 ¦
A Customer Orientation, 95 ¦ A Declaration of Social Policy, 96
Components of a Mission Statement 97
Writing and Evaluating Mission Statements 97
Experiential Exercise 3A
Evaluating Mission Statements 107
Experiential Exercise 3B
Writing a Mission Statement for Hershey Foods 109
Experiential Exercise 3C
Writing a Mission Statement for My University 109
Experiential Exercise 3D
Conducting Mission Statement Research 110
Experiential Exercise 3E
Are Mission Statements Esoteric? 110
Experiential Exercise 3F
Using the Strategy Form ulator Software 111
CHAPTER 4
The External Assessment 112
The Nature of an External Audit 114
Key External Forces, 114 ¦ The Process of Performing an External Audit, 116
¦ Information Technology, 117
Economic Forces 118
Social, Cultural, Demographic, and Environmental Forces 119
Political, Governmental, and Legal Forces 121
Technological Forces 124
Contents XiX
Competitive Forces 128
Competitive Intelligence Programs, 130 ¦ Cooperation Among Competitors, 131
Sources oe External Information 133
Indexes, 133 ¦ On Line Data Bases, 133 ¦ Library Publications, 135
Forecasting Tools and Techniques 137
Making Assumptions, 140
Competitive Analysis: Porter s Five Forces
Model 142
Rivalry Among Competing Firms, 142 ¦ Potential Entry of New Competitors, 143 ¦
Development of Substitute Products, 143 ¦ Bargaining Power of Suppliers, 143 ¦
Bargaining Power of Consumers, 143
Industry Analysis: The External Factor Evaluation (EFE) Matrix 144
The Competitive Profile Matrix (CPM) 145
Experiential Exercise 4A
Developing an EFE Matrix for Hershey
Foods 151
Experiential Exercise 4B
The Library Search 151
Experiential Exercise 4C
Developing an EFE Matrix for My
University 152
Experiential Exercise 4D
Using the Strategt Formulator
Software 152
Experiential Exercise 4E
Developing a Competitive Profile Matrix for
Hershey Foods 153
Experiential Exercise 4F
Developing a Competitive Profile Matrix for
My University 153
CHAPTER 5
The Internal Assessment 154
The Nature of an Internal Audit 156
Key Internal Forces, 156 ¦ The Process of Performing an Internal Audit, 158
Relationships Among the Fltnctional Areas of Business 158
Integrating Strategy and Culture, 159 ¦ Operating as if the Natural Environment
Matters, 161
Management 163
Planning, 163 ¦ Organizing, 165 ¦ Motivating, 165 ¦ Staffing, 166 ¦ Controlling, 167
KX Contents
Marketing 168
Customer Analysis, 168 ¦ Buying Supplies 168 ¦ Selling Products/Services, 168 ¦
Product and Service Planning, 168 ¦ Pricing 169 ¦ Distribution, 169 ¦ Marketing
Research, 170 ¦ Opportunity Analysis, 170 ¦ Social Responsibility, 170
Finance/Accounting 170
Finance/Accounting Functions, 170 ¦ Basic Types of Financial Ratios, 171
Production/Operations 175
Research and Development 178
Internal and External R D, 179
Computer Information Systems 180
Strategic Planning Software, 181
Internal Audit Checklists 182
The Internal Factor Evaluation (IFE) Matrix 184
Experiential Exercise 5A
Performing a Financial Ratio Analysis for
Hershey Foods 189
Experiential Exercise 5B
Constructing an IFE Matrix for Hershey
Foods 190
Experiential Exercise 5C
Constructing an IFE Matrix for My
University 190
Experiential Exercise 5D
Using the Strategy Formulator
Software 191
CHAPTER 6
Strategy Analysis and Choice 192
The Nature of Strategy Analysis and Choice 194
The Process of Generating and Selecting Strategies, 194
Long Term Obiectives 196
The Nature of Long Term Objectives, 196 ¦ Not Managing by Objectives, 197
A Comprehensive Strategy Formulation
Framework 197
The Input Stage 198
The Matching Stage 199
Contents XXJ
The Threats Opportunities Weaknesses Strengths (TOWS) Matrix, 199 ¦ The Strategic
Position and Action Evaluation (SPACE) Matrix, 202 ¦ The Boston Consulting Group
(BCG) Matrix, 206 ¦ The Internal External (IE) Matrix, 209 ¦ The Grand Strategy
Matrix, 211
The Decision Stage 214
The Quantitative Strategic Planning Matrix (QSPM), 214 ¦ Positive Features and Limitations
of the QSPM, 217
Cultural Aspects of Strategy Choice 218
The Politics of Strategy Choice 219
The Role of a Board of Directors 220
Experiential Exercise 6A
Developing a TOWS Matrix for Hershey
Foods 227
Experiential Exercise 6B
Developing a SPACE Matrix for Hershey
Foods 227
Experiential Exercise 6C
Developing a BCG Matrix for Hershey
Foods 228
Experiential Exercise 6D
Developing a QSPM for Hershey Foods 228
Experiential Exercise 6E
Formulating Individual Strategies 229
Experiential Exercise 6F
The Mach Text 229
Experiential Exercise 6G
Developing a BCG Matrix for My
University 231
Experiential Exercise 6H
Using the Strategt Formulator Software to
Generate Strategy Formulation
Matrices 232
Experiential Exercise 61
The Role of Boards of Directors 232
Experiential Exercise 6J
Locating Companies in a Grand Strategy
Matrix 233
CXii Contents
PART 3
Strategy Implementation 235
CHAPTER 7
Implementing Strategies Management Issues 236
The Nature oe Strategy Implementation 238
Management Perspectives, 238
Annual Objectives 241
Policies 243
Resource Allocation 245
Managing Conflict 246
Matching Structure with Strategy 246
The Functional Structure, 247 ¦ The Divisional Structure, 248 ¦ The Strategic Business
Unit (SBU) Structure, 250 ¦ The Matrix Structure, 251
Linking Performance and Pay to Strategies 251
Managing Resistance to Change 253
Managing the Natural Environment 255
Creating a Strategy Supportive Culture 256
Production/Operations Concerns When Implementing
Strategies 257
Human Resource Concerns When Implementing Strategies 259
Employee Stock Ownership Plans (ESOPs), 261 ¦ Balancing Work Life and Home
Life, 262 ¦ Corporate Fitness Programs, 263
Experiential Exercise 7A
Revising Hershey Foods Organizational
Chart 268
Experiential Exercise 7B
Matching Managers with Strategy 268
Experiential Exercise 7C
Do Organizations Really Establish
Objectives? 270
Experiential Exercise 7D
Understanding My University s
Culture 270
Co nth nts xxiii
CHAPTER 8
Implementing Strategies: Marketing,
Finance/Accounting, Research and Development
(R D), and Computer Information Systems (CIS)
Issues 272
The Nature of Strategy Implementation 274
Marketing Issues 274
Market Segmentation, 276 ¦ Product Positioning, 279
Finance/Accounting Issues 281
Acquiring Capital to Implement Strategies, 281 I Pro Forma Financial
Statements, 284 ¦ Financial Budgets, 286 ¦ Evaluating the Worth of a
Business, 286 ¦ Deciding Whether to Go Public, 288
Research and Development (R D) Issues 288
Computer Information Systems Issues 292
Experiential Exercise 8A
Developing a Product Positioning Map for
Hershey Foods 296
Experiential Exercise 8B
Performing an EPS/EBIT Analysis for Hershey
Foods 296
Experiential Exercise 8C
Using Case Analyst to Prepare Pro Forma
Financial Statements for Hershey
Foods 297
Experiential Exercise 8D
Determining the Cash Value of Hershey
Foods 297
Experiential Exercise 8E
Developing a Product Positioning Map for My
University 298
Experiential Exercise 8F
Do Banks Require Pro Forma
Statements? 298
:xlV Contents
part a
Strategy Evaluation 299
CHAPTER 9
Strategy Review, Evaluation, and Control 300
The Nature of Strategy Evaluation 302
The Process of Evaluating Strategies, 306
A Strategy Evaluation Framework 307
Reviewing Bases of Strategy, 307 ¦ Measuring Organizational Performance, 309 ¦ Taking
Corrective Actions, 311
Published Sources of Strategy Evaluation
Information 312
Characteristics of an Effective Evaluation
System 314
Contingency Planning 315
Auditing 317
The Environmental Audit, 318
Using Computers to Evaluate Strategies 319
Guidelines for Effective Strategic Management 320
Experiential Exercise 9A
Preparing a Strategy Evaluation Report for
Hershey Foods 325
Experiential Exercise 9B
Evaluating My University s Strategies 325
Experiential Exercise 9C
Who Prepares an Environmental Audit? 326
PART 5
Global Issues in strategic Management 327
CHAPTER 10
International Strategic Management 328
The Nature of Global Competition 330
Advantages and Disadvantages of International Operations, 332
Cultures Around the World 333
American Versus Foreign Cultures, 334
CO NT 1 NTS XXV
The Global Challenge 335
The Impact of Diverse Industrial Policies, 336 ¦ Globalization, 338
Mexico 339
Economic and Political Reforms, 340 ¦ New Business Opportunities, 341
Russia 341
Money and Politics, 341 ¦ Joint Ventures, 342 ¦ Guidelines for Strategic
Ventures, 342
Japan 343
Japanese Management Style, 344 ¦ Global Expansion, 345 ¦ Financial
Services, 345 ¦ Current Developments in Japan, 346
Europe 346
Unification, 347 ¦ Mergers and Acquisitions, 348
Guidelines for Success as a Global Competitor 348
Experiential Exercise 10A
Determining the Competitive Environment
for Hershey s Products in Other
Countries 354
Experiential Exercise 10B
Determining My University s Recruiting
Efforts in Foreign Countries 354
Experiential Exercise IOC
Lessons in Doing Business Globally 355
i^^^h^——^^^—mm mm 11 I it 1—teg *
PART 6
Case Analysis Cl
How to Analyze a Business Policy Case C 2
What Is a Business Policy Case? C 4
Guidelines for Preparing Case Analyses C 4
The Need for Practicality, C 4 ¦ The Need for Justification, C 4 ¦ The Need for
Realism, C 4 ¦ The Need for Specificity, C 5 ¦ The Need for Originality, C 5
¦ The Need to Contribute, C 5
Preparing a Case for Class Discussion C 5
The Case Method Versus Lecture Approach, C 5 ¦ The Cross Examination, C 6
Preparing a Written Case Analysis C 6
The Executive Summary, C 7 ¦ The Comprehensive Written Analysis, C 7 ¦ Steps in
Preparing Comprehensive Written Analysis, C 7
XXVi Contents
Making an Oral Presentation C 8
Organizing the Presentation, C 8 ¦ Controlling Your Voice, C 8 ¦
Managing Body Language, C 8 ¦ Speaking from Notes, C 9 ¦
Constructing Visual Aids, C 9 ¦ Answering Questions, C 9
Fifty Tips for Success in Case Analysis C 9
Appendix: Instructions for Using the Strategt Formulator and
Case Analyst Software C 13
The Strategy Formulator Software C 14
The Structure and Function of Strategy Formulator, C 15 ¦ Getting Started, C 16 ¦
The Save and Load Routines, C 16 ¦ The Print Routines, C 16
The Case Analyst Software C 18
Contents of the Diskette, C 18 ¦ Using Case Analyst with Other Spreadsheets, C 18
¦ Prior Experience with Lotus, C 19 ¦ Format of the Spreadsheets on the Case Analyst
Diskette, C 20 ¦ Pro Forma Statements, C 20 ¦ A Pro Forma Example Using Lotus, C 20
¦ A Ratio Example, C 22
^¦i^i^^^B^——IIIWiUDHi ii ¦ n Hill lull ¦
INDEXES
Name Index 1 1
Company Index 1 5
Subject Index 1 9
CONTKNTS XXVil
|
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| isbn | 0023278684 |
| language | English |
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| spelling | David, Fred R. Verfasser aut Concepts of strategic management Fred R. David 5. ed. Englewood Cliffs, NJ Prentice Hall 1995 Getr. Zählung graph. Darst. txt rdacontent n rdamedia nc rdacarrier Entreprises - Planification ram Gestion - Planification ram Planification stratégique ram Strategisch management gtt Strategic planning Strategic planning Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Strategisches Management (DE-588)4124261-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006729119&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | David, Fred R. Concepts of strategic management Entreprises - Planification ram Gestion - Planification ram Planification stratégique ram Strategisch management gtt Strategic planning Strategic planning Case studies Strategisches Management (DE-588)4124261-0 gnd |
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| title | Concepts of strategic management |
| title_auth | Concepts of strategic management |
| title_exact_search | Concepts of strategic management |
| title_full | Concepts of strategic management Fred R. David |
| title_fullStr | Concepts of strategic management Fred R. David |
| title_full_unstemmed | Concepts of strategic management Fred R. David |
| title_short | Concepts of strategic management |
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