APA (7th ed.) Citation

Mowen, J. C. (1995). Consumer behavior (4. ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Mowen, John C. Consumer Behavior. 4. ed. Englewood Cliffs, NJ: Prentice-Hall, 1995.

MLA (9th ed.) Citation

Mowen, John C. Consumer Behavior. 4. ed. Prentice-Hall, 1995.