Effective product design and development: how to cut lead time and increase customer satisfaction
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Business One Irwin
1992
|
| Series: | The Business One Irwin/Apics library of integrative resource management
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXIV, 341 S. Ill., graph. Darst. |
| ISBN: | 1556236034 |
Staff View
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Record in the Search Index
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| adam_text | CONTENTS
CHAPTER 1 DESIGNING AND DEVELOPING PRODUCTS MORE
EFFECTIVELY 1
Complexity and Centrality, 3
How Product Design Supports Business Strategy, 3 f
How Product Design Requires Speed and Discipline, 4
How Product Design Affects Costs, 5
The Value of Operational Perspectives, 7
Scope and Contents of the Book, 9
PART 1
UNDERSTANDING THE CHALLENGES AND OPPORTUNITIES
CHAPTER 2 STRUCTURING THE WORK: PHASES, GATES, AND
SIMULTANEOUS ENGINEERING 17
Description of the NPI Process, 18
Idea Validation (Phase 0), 21
Conceptual Design (Phase 1), 23
Specification and Design (Phase 2), 24
Prototype Production and Testing (Phase 3), 26
Manufacturing Ramp up (Phase 4), 29
Cost Reduction: A Common Follow up Stage, 30
Gate Reviews, 32
Launch the Project (Gate 0), 33
Approve Project Implementation (Gate I), 34
Release the Design (Gate 2), 35
Begin Volume Manufacturing (Gate 3), 35
The Practice of Simultaneous Engineering, 36
The Original and Narrow View, 36
Benefits, 38
Potential Problems, 39
A Broader View, 40
xviii Contents
A Comment on Process Industries, 40
Managing the Phase Gate Process, 42
Achieving Discipline and Consistency, 42
Identifying and Reducing Risk, 42
Allocating Resources, 43
Achieving Loose Control, 44
Empowering the Team, 44
Resolving Design Problems, 45
Smoothly Shifting from Development to Volume
Manufacturing, 46
Summary, 47
CHAPTER 3 PLANNING AND MANAGING THE PROJECTS 51
The Need for Multiple Targets, 52
Development Cycle Time, 54
Development Cost, 56
Dimensions of Quality, 58
Unit Cost, 59
Balancing the Targets, 61
Setting the Target Levels under Different Situations, 63
The Urgent and Inflexible Due Date, 66
The Technology Leader without a Commanding Market Share, 67
The Technology Leader with Major Market Share, 67
The Start up with a Narrow Window of Opportunity, 68
The Turnaround Situation, 68
Interactions among the Targets, 69
Cycle Time and Development Cost, 69
Cycle Time and Product Quality, 70
Cycle Time and Unit Cost, 70
Building Simultaneous Engineering into NPI Schedules. 71
Avoiding Overly Optimistic Assumptions, 71
Establishing Priorities among the Targets, 73
Managing NPI Projects to Meet Cycle Time Targets, 73
Three Enablers for Meeting Time Targets, 1A
Five Barriers to Meeting Time Targets, 76
Assessing the Feasibility of Cycle Time Targets, 78
Contents xix
The Role of the Project Manager, 80
Responsibilities, 81
Skills Needed, 81
Summary, 82
CHAPTER 4 DEVELOPING COLLABORATIVE HIGH PERFORMANCE
TEAMS 85
A Tale of Three Companies, 86
Thinking about Workplace Culture, 89
Functional Silos, 89
Professionalization and Specialization, 90
Conflicting Functional Goals, 91
Challenges in Developing a Conducive Workplace Culture, 92
Roots and Traditions of Several Key Players, 93
Design Engineers, 93
Manufacturing Engineers, 96
Industrial Designers, 98
Human Factors Specialists, 101
Achieving Collaborative Behavior, 102
Favorable Forces, 105
Natural Impediments, 111
The Project Manager s Role, 112
The Use of Incentives, 114
Summary, 115
CHAPTER 5 COPING WITH TECHNOLOGY CHOICE AND RISK 117
Technology Management in NPI Projects. 118
Identifying the Technology Requirements, 120
Sources of Technology Requirements, 121
The Strategic Use of S Curves, 123
Other Relevant Kinds of Analysis, 127
Market Pull versus Technology Push Requirements. 128
Formulating the Technology Development Plan. 132
The Context for Technology Choice. 134
Strategic Considerations. 135
Sources of Technological Risk. 135
Principles of Technology Development in NPI, 137
xx Contents
Implications for Ongoing Advanced Technology
Development, 138
Implementing the Technologies: Lessons Learned, 138
Summary, 140
CHAPTER 6 SELECTING AND USING DESIGN TECHNOLOGIES 143
A Framework for Assessing Design Technologies, 144
Translation, 145
Focused Information Assembly, 148
Communication Acceleration, 149
Productivity Enhancement, 151
Analytical Enhancement, 152
Management Support, 153
Managerial Perspectives, 154
Summary, 156
Appendix: Design for Assembly (DFA) and Quality Function
Deployment (QFD), 157
PART 2
CASE ILLUSTRATIONS OF THE CONCEPTS
CHAPTER 7 PRODUCT DESIGN AND DEVELOPMENT AT A
START UP COMPANY: NeXT CORP. 167
Product Origins and Company Culture, 167
Concept Development, 169
Customer Involvement, 169
Timing Considerations, 170
Formative Decisions, 171
Design/Manufacturing Interface, 171
Constraints on Product Design, 173
Management of Product Design, 1A
Engineering Prototypes, 175
Test Engineering, 176
Partnerships with Suppliers, 176
Canon: Advanced Storage Device, 111
Fujitsu: Custom Chips, 177
Sony: The Monitor Assembly, 178
Manufacturing Strategy, 179
Use of Surface Mount Technology, 179
xxii Contents
Selecting the Program Manager, 223
Working with the Singapore Team, 225
Product Design and Development, 226
Product Design Decisions, 227
Prototypes and Test Cycles, 228
Tooling and Early Manufacturing, 229
Automation, 229
Subsequent Outcomes, 230
Commentary on the Case, 231
CHAPTER 10 DEALING WITH SIZE AND COMPLEXITY IN A
REGULATED ENVIRONMENT: GE AIRCRAFT
ENGINES 235
Design Constraints and Priorities, 237
The Design Strategy, 238
Aircraft Mission and Operational Requirements, 239
Figures of Merit, 239
Program Schedule, 240
Organizational Approach, 241
The Program Department, 242
Program Management, 242
The Work Breakdown Structure, 242
The Design Subteams, 243
The Program Control Board, 244
The Product Design/Development Process, 244
The Stages of Aircraft Engine Design, 244
Product Design Decisions, 245
Manufacturing Decisions, 247
Manufacturing Sites and Sourcing, 247
The CF6 80A Manufacturing Process, 247
Special Roles of Manufacturing Personnel, 248
Vendor Capabilities, 249
Subsequent Outcomes. 250
The Cost Reduction Program, 251
Market Impacts, 253
Changes to the NPI Process, 254
Commentary on the Case, 256
Contents xxiii
PART 3
THE BROADER CONTEXT—ENABLERS, LINKAGES, AND
CONTINUOUS IMPROVEMENT
CHAPTER 11 INITIATIVES ENABLING IMPROVED PRODUCT
DESIGN AND DEVELOPMENT 263
Total Quality Management, 263
An Important Signal from Senior Management, 265
A Basis for Justifying Resource Allocation, 265
A Value that Transcends Turf Issues, 266
A Shared Goal for Shaping Problem Solving, 266
Common Standards for Good Work, 267
Tools and Methods, 267
The Quest for Continuous Improvement, 267
Human Resource Development, 268
Setting Criteria for Employee Selection, 269
Developing Training Programs, 269
Appraising Professional Employees, 271
Career Planning, 272
Information Technology Development, 272
Summary, 274
CHAPTER 12 KEY LINKAGES WITH OTHER BUSINESS
FUNCTIONS 275
Manufacturing Process Development, 275
Process Analysis and Capacity Planning, 276
Process Design, 277
Process Development, 278
Flexible Manufacturing, 278
Supplier Management, 280
The Development/Production Interface, 281
Marketing, 282
Establishing Customer Requirements, 283
Defining Market Objectives and Strategy, 283
Launching the Product, 284
Post Sales Marketing Involvement, 285
Contents xxi
Automating for High Volume and Flexibility, 180
Subsequent Outcomes, 182
Commentary on the Case, 182
CHAPTER 8 A LARGE COMPANY TAKES A NEW APPROACH:
NORTHERN TELECOM 187
Origins of the Product, 187
Organizational Approach, 190
Role of the Product Manager, 192
Executive Gate Review, 193
Project Planning and Management, 197
Critical Success Factors and Targets, 197
Role of the Project Manager, 198
The Informal Organization and Team Culture, 198
Partnerships with Suppliers, 199
Engineering and Design, 200
Comparisons with Prior Project, 200
Decisions about Technology, 202
Use of Electronic Data Interchange, 204
Manufacturing, 204
Strategy, 204
Transition, 205
Simultaneous Engineering, 207
Subsequent Outcomes, 208
Commentary on the Case, 209
CHAPTER 9 THE QUEST FOR SIX SIGMA QUALITY:
MOTOROLA CORP. 213
Commitment to Quality, 213
Origins of the Product, 214
Manufacturing and Distribution Infrastructure, 215
Product Strategy, 215
Critical Success Factors and Priorities, 217
Design Constraints and Priorities, 218
Review of Prior New Product Introductions, 220
Organizational Approach, 221
The Florida/Singapore Partnership, 222
Organizational Roles, 222
xxiv Contents
Field Service, 285
Life Cycle Costing, 286
Providing Feedback to the NPI Team, 287
Developing and Implementing the Service Plan, 288
Summary, 289
CHAPTER 13 AN AGENDA FOR CONTINUOUS IMPROVEMENT 291
Organizational Learning and Continuous Improvement
of NPI, 293
Creating the Environment for Continuous Improvement, 293
Tempering the Tendency of Defensive Reasoning, 294
Dealing with the Turnover of Professional Employees, 295
Protecting against Design Amnesia, 296
Adopting Structured Design Technologies, 297
Routinely Assessing Completed NPI Projects, 298
Developing a New Product Rhythm , 299
Special Trends, 301
Continued Pressure to Reduce Time to Market, 302
Increasingly Global Business Orientations, 303
Improved Performance Measurement, 304
The Changing Manufacturing Work Force, 306
The Strategic Use of Industrial Design, 308
Legal Issues in Product Design, 309
Environmental Issues in Product Design, 310
Summary, 311
CHAPTER 14 CUTTING LEAD TIME AND INCREASING CUSTOMER
SATISFACTION 313
Simplify Vertical Relationships and Empower the Team, 314
Facilitate Horizontal Integration through Codevclopment, 315
Use Customer Requirements to Drive Project Management, 318
Conclusion, 320
BIBLIOGRAPHY 323
GLOSSARY 329
INDEX 331
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| spelling | Rosenthal, Stephen R. Verfasser aut Effective product design and development how to cut lead time and increase customer satisfaction Stephen R. Rosenthal Homewood, Ill. Business One Irwin 1992 XXIV, 341 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Business One Irwin/Apics library of integrative resource management Design - États-Unis Productbeleid gtt Productontwikkeling gtt Produits commerciaux - États-Unis - Gestion Produits nouveaux - États-Unis - Gestion Industrial design United States New products United States Management Product management United States Industriedesign (DE-588)4072788-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf Industriedesign (DE-588)4072788-9 s USA (DE-588)4078704-7 g DE-604 Produktmanagement (DE-588)4125960-9 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006712075&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rosenthal, Stephen R. Effective product design and development how to cut lead time and increase customer satisfaction Design - États-Unis Productbeleid gtt Productontwikkeling gtt Produits commerciaux - États-Unis - Gestion Produits nouveaux - États-Unis - Gestion Industrial design United States New products United States Management Product management United States Industriedesign (DE-588)4072788-9 gnd Produktmanagement (DE-588)4125960-9 gnd |
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| title | Effective product design and development how to cut lead time and increase customer satisfaction |
| title_auth | Effective product design and development how to cut lead time and increase customer satisfaction |
| title_exact_search | Effective product design and development how to cut lead time and increase customer satisfaction |
| title_full | Effective product design and development how to cut lead time and increase customer satisfaction Stephen R. Rosenthal |
| title_fullStr | Effective product design and development how to cut lead time and increase customer satisfaction Stephen R. Rosenthal |
| title_full_unstemmed | Effective product design and development how to cut lead time and increase customer satisfaction Stephen R. Rosenthal |
| title_short | Effective product design and development |
| title_sort | effective product design and development how to cut lead time and increase customer satisfaction |
| title_sub | how to cut lead time and increase customer satisfaction |
| topic | Design - États-Unis Productbeleid gtt Productontwikkeling gtt Produits commerciaux - États-Unis - Gestion Produits nouveaux - États-Unis - Gestion Industrial design United States New products United States Management Product management United States Industriedesign (DE-588)4072788-9 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Design - États-Unis Productbeleid Productontwikkeling Produits commerciaux - États-Unis - Gestion Produits nouveaux - États-Unis - Gestion Industrial design United States New products United States Management Product management United States Industriedesign Produktmanagement USA |
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