Marketing concepts and strategies in the next decade:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York
Wiley
1974
|
| Edition: | Reprint. |
| Series: | Cassell/Associated Business Programmes marketing library
A Halsted Press book |
| Subjects: | |
| Physical Description: | 248 S. graph. Darst. |
| ISBN: | 0470729325 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010101275 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 950316s1974 d||| |||| 00||| eng d | ||
| 020 | |a 0470729325 |9 0-470-72932-5 | ||
| 035 | |a (OCoLC)227013784 | ||
| 035 | |a (DE-599)BVBBV010101275 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5415 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Marketing concepts and strategies in the next decade |c ed. by Leslie W. Rodger |
| 250 | |a Reprint. | ||
| 264 | 1 | |a New York |b Wiley |c 1974 | |
| 300 | |a 248 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Cassell/Associated Business Programmes marketing library | |
| 490 | 0 | |a A Halsted Press book | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Rodger, Leslie W. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006705698 | ||
Record in the Search Index
| _version_ | 1804124491180146688 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV010101275 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)227013784 (DE-599)BVBBV010101275 |
| discipline | Wirtschaftswissenschaften |
| edition | Reprint. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01248nam a2200397 c 4500</leader><controlfield tag="001">BV010101275</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">950316s1974 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470729325</subfield><subfield code="9">0-470-72932-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)227013784</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010101275</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing concepts and strategies in the next decade</subfield><subfield code="c">ed. by Leslie W. Rodger</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Reprint.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Wiley</subfield><subfield code="c">1974</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">248 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Cassell/Associated Business Programmes marketing library</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">A Halsted Press book</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rodger, Leslie W.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006705698</subfield></datafield></record></collection> |
| id | DE-604.BV010101275 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:46:30Z |
| institution | BVB |
| isbn | 0470729325 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006705698 |
| oclc_num | 227013784 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 248 S. graph. Darst. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | Wiley |
| record_format | marc |
| series2 | Cassell/Associated Business Programmes marketing library A Halsted Press book |
| spelling | Marketing concepts and strategies in the next decade ed. by Leslie W. Rodger Reprint. New York Wiley 1974 248 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Cassell/Associated Business Programmes marketing library A Halsted Press book Marketing Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s Rodger, Leslie W. Sonstige oth |
| spellingShingle | Marketing concepts and strategies in the next decade Marketing Marketingkonzept (DE-588)4120696-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4120697-6 |
| title | Marketing concepts and strategies in the next decade |
| title_auth | Marketing concepts and strategies in the next decade |
| title_exact_search | Marketing concepts and strategies in the next decade |
| title_full | Marketing concepts and strategies in the next decade ed. by Leslie W. Rodger |
| title_fullStr | Marketing concepts and strategies in the next decade ed. by Leslie W. Rodger |
| title_full_unstemmed | Marketing concepts and strategies in the next decade ed. by Leslie W. Rodger |
| title_short | Marketing concepts and strategies in the next decade |
| title_sort | marketing concepts and strategies in the next decade |
| topic | Marketing Marketingkonzept (DE-588)4120696-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Marketingkonzept Marketingstrategie |
| work_keys_str_mv | AT rodgerlesliew marketingconceptsandstrategiesinthenextdecade |