Pushing the numbers in marketing: a real-world guide to essential financial analysis
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. u.a.
Quorum Books
1992
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 184 S. |
| ISBN: | 0899307361 |
Internformat
MARC
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| 245 | 1 | 0 | |a Pushing the numbers in marketing |b a real-world guide to essential financial analysis |c David L. Rados |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Westport, Conn. u.a. |b Quorum Books |c 1992 | |
| 300 | |a X, 184 S. | ||
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| 650 | 4 | |a Mathematik | |
| 650 | 4 | |a Managerial accounting | |
| 650 | 4 | |a Managerial economics | |
| 650 | 4 | |a Marketing |x Mathematics | |
| 650 | 4 | |a Marketing |x Statistical methods | |
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Datensatz im Suchindex
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| adam_text | Contents
Preface ix
1 First Words 1
What You Will Find in This Book 2
2 Why You Should Learn Some Economic Theory . . .
but Only a Little 5
Two Divisions of Economics 5
Learning Some Microeconomics 6
Why Is It So Hard to Use Microeconomics? 7
What Microeconomics Offers to a Manager and
What It Doesn t Offer 12
Managerial Economics 14
How to Use Microeconomics 14
3 What Every Marketer Needs to Know About Costs 17
Variable Costs 17
Fixed Costs 19
Semi Variable Costs 20
Programmed Costs 20
Avoidable Costs 22
Traceable Costs 22
Actual Costs 23
The Mix of Costs 23
Marginal Costs 24
Sunk Costs 24
Opportunity Costs 28
How to Classify Costs 33
Summary 37
4 Elements of Marketing Arithmetic 39
Gross Margins 39
Retailing Arithmetic 47
How to Use Marketing Arithmetic 51
Hi Contents
5 Averages and Marginals—What Marginal Analysis Says 53
The Marginal Principle 53
Averages 58
Marginals 63
Marginals and Averages Are Easy to Confuse 66
Examples of Marginal Thinking 68
If Marginal Analysis Is So Great, Why Doesn t
Everyone Use It? 72
How to Use Marginal Thinking in Analyzing
Marketing Problems 72
6 The Marketing Control Statement 75
How to Prepare a Marketing Control Statement 75
Advantages of the Marketing Control Statement 77
What s Wrong with the Marketing Control Statement? 81
What s Wrong with Using Allocated Costs? 82
How to Use the Marketing Control Statement 83
7 Break Even Points and Just Cover Points 85
The Traditional View of a Break Even Point 85
How Marketers Use Break Even Points 85
Shortcuts to Figuring Break Even and Just Cover Points 89
How to Use Break Even and Just Cover Points %
Appendix 96
8 Contribution Analysis—Why Didn t We Make Plan? 99
Two Examples to Get Started 99
Variance Analysis 103
Variance Analysis—Another Pass 108
Variances for Market Size and Market Share 112
A Wrap Up 114
How to Use Contribution Analysis 115
9 Last Words 117
Appendixes 119
Problems 121
Answers to the Problems 148
Index 183
|
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| id | DE-604.BV010086451 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:46:13Z |
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| isbn | 0899307361 |
| language | English |
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| physical | X, 184 S. |
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| spelling | Rados, David L. Verfasser aut Pushing the numbers in marketing a real-world guide to essential financial analysis David L. Rados 1. publ. Westport, Conn. u.a. Quorum Books 1992 X, 184 S. txt rdacontent n rdamedia nc rdacarrier Mathematik Managerial accounting Managerial economics Marketing Mathematics Marketing Statistical methods Marketing (DE-588)4037589-4 gnd rswk-swf Finanzplanung (DE-588)4017200-4 gnd rswk-swf Finanzanalyse (DE-588)4133000-6 gnd rswk-swf Finanzanalyse (DE-588)4133000-6 s DE-604 Marketing (DE-588)4037589-4 s Finanzplanung (DE-588)4017200-4 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006693527&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rados, David L. Pushing the numbers in marketing a real-world guide to essential financial analysis Mathematik Managerial accounting Managerial economics Marketing Mathematics Marketing Statistical methods Marketing (DE-588)4037589-4 gnd Finanzplanung (DE-588)4017200-4 gnd Finanzanalyse (DE-588)4133000-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4017200-4 (DE-588)4133000-6 |
| title | Pushing the numbers in marketing a real-world guide to essential financial analysis |
| title_auth | Pushing the numbers in marketing a real-world guide to essential financial analysis |
| title_exact_search | Pushing the numbers in marketing a real-world guide to essential financial analysis |
| title_full | Pushing the numbers in marketing a real-world guide to essential financial analysis David L. Rados |
| title_fullStr | Pushing the numbers in marketing a real-world guide to essential financial analysis David L. Rados |
| title_full_unstemmed | Pushing the numbers in marketing a real-world guide to essential financial analysis David L. Rados |
| title_short | Pushing the numbers in marketing |
| title_sort | pushing the numbers in marketing a real world guide to essential financial analysis |
| title_sub | a real-world guide to essential financial analysis |
| topic | Mathematik Managerial accounting Managerial economics Marketing Mathematics Marketing Statistical methods Marketing (DE-588)4037589-4 gnd Finanzplanung (DE-588)4017200-4 gnd Finanzanalyse (DE-588)4133000-6 gnd |
| topic_facet | Mathematik Managerial accounting Managerial economics Marketing Mathematics Marketing Statistical methods Marketing Finanzplanung Finanzanalyse |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006693527&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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