Marketing fundamentals:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford u.a.
Butterworth-Heinemann
1994
|
| Edition: | 1. publ. |
| Series: | The CIM student workbook series : marketing
BH workbook |
| Subjects: | |
| Physical Description: | 162 S. graph. Darst. |
| ISBN: | 0750619988 |
Staff View
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Record in the Search Index
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:46:07Z |
| institution | BVB |
| isbn | 0750619988 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006689028 |
| oclc_num | 32325982 |
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| physical | 162 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The CIM student workbook series : marketing BH workbook |
| spelling | Lancaster, Geoff Verfasser aut Marketing fundamentals Geoff Lancaster and Frank Withey 1. publ. Oxford u.a. Butterworth-Heinemann 1994 162 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The CIM student workbook series : marketing BH workbook Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Withey, Frank Verfasser aut |
| spellingShingle | Lancaster, Geoff Withey, Frank Marketing fundamentals Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing fundamentals |
| title_auth | Marketing fundamentals |
| title_exact_search | Marketing fundamentals |
| title_full | Marketing fundamentals Geoff Lancaster and Frank Withey |
| title_fullStr | Marketing fundamentals Geoff Lancaster and Frank Withey |
| title_full_unstemmed | Marketing fundamentals Geoff Lancaster and Frank Withey |
| title_short | Marketing fundamentals |
| title_sort | marketing fundamentals |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT lancastergeoff marketingfundamentals AT witheyfrank marketingfundamentals |