IT in marketing:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Henley on Thames
Waller
1994
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VIII, 312 S. graph. Darst. |
| ISBN: | 1872474365 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
Preface vi
1 The Main Issues: A Review
1 Current practice and future trends: an overview
Clive Holtham 3
2 Marketing intelligence for intelligent marketing
Michael JBaker 25
3 The management and valuation of marketing information
BillBlyth 41
2 Which IT Solution?
4 A practical guide to developing integrated
marketing information systems
Miles Faulkner 51
5 Marketing systems that are fit for purpose
Robert Shaw 57
6 Best of breed choosing a business solution for sales
and marketing
Andy Blair 69
7 Which database and what can it do for me?
Robert Shaw 83
8 Multimedia information in marketing
Peter Chatterton 93
IT in Marketing
3 Database Marketing
9 From the portfolio to the individual
Marc O Regan 101
10 The consumer database as a targeting device
Edwina Dunn 109
11 Data integration for database marketing
Susan M Squires 143
12 Database marketing and a recession: How effective profiling
can identify those people still spending on your products
Jill Etheridge and Peter Furness 149
4 Geographic Information Systems in Marketing
13 Putting marketing on the map
Jonathan Plowden Roberts 161
14 GIS and marketing: a tool for the fast lane or grid lock
John R Beaumont 171
15 Combining spatial market information through
mathematical modelling techniques to create geographic
DSSs for market planning
PaulKelley 183
5 Some Proprietary GIS Sources
16 Postcode geography: current situation and
future developments
Dan Rickman 191
17 Maps the base tool for GIS
Mark L Edgerley 203
18 Mapping out your business with AA data
Christopher Greenwood 211
Contents
6 Case Studies
19 Making a business case for IT in sales and marketing:
a hypothetical case study
GeofLeigh 219
20 Sun Alliance International s ADaM System
John B Gimson 229
21 IT and direct mail operations
R Button and W H Foster 241
22 Applications of marketing information systems in the
recruitment of undergraduate students
Mark Gabbott and Ewan Sutherland 255
23 Saving the trees: how MCB University Press reduced its
leaflet printing bills and improved its marketing response
Jonathan Barker 275
24 Using a GIS for retail analysis
John Rae 293
Bibliography 305
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:45:01Z |
| institution | BVB |
| isbn | 1872474365 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006642344 |
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| physical | VIII, 312 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Waller |
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| spelling | IT in marketing ed. by Janet Chapman ... 1. publ. Henley on Thames Waller 1994 VIII, 312 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Datenverarbeitung Management information systems Marketing research Statistical methods Data processing Marketing Management Data processing Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 s DE-604 Chapman, Janet Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006642344&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | IT in marketing Datenverarbeitung Management information systems Marketing research Statistical methods Data processing Marketing Management Data processing Marketinginformationssystem (DE-588)4140243-1 gnd |
| subject_GND | (DE-588)4140243-1 |
| title | IT in marketing |
| title_auth | IT in marketing |
| title_exact_search | IT in marketing |
| title_full | IT in marketing ed. by Janet Chapman ... |
| title_fullStr | IT in marketing ed. by Janet Chapman ... |
| title_full_unstemmed | IT in marketing ed. by Janet Chapman ... |
| title_short | IT in marketing |
| title_sort | it in marketing |
| topic | Datenverarbeitung Management information systems Marketing research Statistical methods Data processing Marketing Management Data processing Marketinginformationssystem (DE-588)4140243-1 gnd |
| topic_facet | Datenverarbeitung Management information systems Marketing research Statistical methods Data processing Marketing Management Data processing Marketinginformationssystem |
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