Service management and marketing: managing the moments of truth in service competition
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. u.a.
Lexington Books
1990
|
| Edition: | 6. print. |
| Series: | Issues in organization and management series
|
| Subjects: | |
| Physical Description: | XXII, 298 S. graph. Darst. |
| ISBN: | 0669200352 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Grönroos, Christian |
| author_facet | Grönroos, Christian |
| author_role | aut |
| author_sort | Grönroos, Christian |
| author_variant | c g cg |
| building | Verbundindex |
| bvnumber | BV009983570 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QR 560 |
| ctrlnum | (OCoLC)20593146 (DE-599)BVBBV009983570 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. print. |
| format | Book |
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| id | DE-604.BV009983570 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:44:22Z |
| institution | BVB |
| isbn | 0669200352 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006616076 |
| oclc_num | 20593146 |
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| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XXII, 298 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Lexington Books |
| record_format | marc |
| series2 | Issues in organization and management series |
| spelling | Grönroos, Christian Verfasser aut Service management and marketing managing the moments of truth in service competition 6. print. Lexington, Mass. u.a. Lexington Books 1990 XXII, 298 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Issues in organization and management series Dienstensector gtt Dienstleistungsbetrieb swd Dienstleistungssektor swd Klantgerichtheid gtt Management swd Marketing gtt Marketingmanagement swd Service à la clientèle ram Services - Marketing ram Customer services Service industries Marketing Dienstleistungssektor (DE-588)4012183-5 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Dienstleistungssektor (DE-588)4012183-5 s Marketingmanagement (DE-588)4168907-0 s DE-604 Dienstleistungsbetrieb (DE-588)4012181-1 s Management (DE-588)4037278-9 s Dienstleistung (DE-588)4012178-1 s DE-188 Marketing (DE-588)4037589-4 s |
| spellingShingle | Grönroos, Christian Service management and marketing managing the moments of truth in service competition Dienstensector gtt Dienstleistungsbetrieb swd Dienstleistungssektor swd Klantgerichtheid gtt Management swd Marketing gtt Marketingmanagement swd Service à la clientèle ram Services - Marketing ram Customer services Service industries Marketing Dienstleistungssektor (DE-588)4012183-5 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4012183-5 (DE-588)4012181-1 (DE-588)4012178-1 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4168907-0 |
| title | Service management and marketing managing the moments of truth in service competition |
| title_auth | Service management and marketing managing the moments of truth in service competition |
| title_exact_search | Service management and marketing managing the moments of truth in service competition |
| title_full | Service management and marketing managing the moments of truth in service competition |
| title_fullStr | Service management and marketing managing the moments of truth in service competition |
| title_full_unstemmed | Service management and marketing managing the moments of truth in service competition |
| title_short | Service management and marketing |
| title_sort | service management and marketing managing the moments of truth in service competition |
| title_sub | managing the moments of truth in service competition |
| topic | Dienstensector gtt Dienstleistungsbetrieb swd Dienstleistungssektor swd Klantgerichtheid gtt Management swd Marketing gtt Marketingmanagement swd Service à la clientèle ram Services - Marketing ram Customer services Service industries Marketing Dienstleistungssektor (DE-588)4012183-5 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Dienstensector Dienstleistungsbetrieb Dienstleistungssektor Klantgerichtheid Management Marketing Marketingmanagement Service à la clientèle Services - Marketing Customer services Service industries Marketing Dienstleistung |
| work_keys_str_mv | AT gronrooschristian servicemanagementandmarketingmanagingthemomentsoftruthinservicecompetition |