APA (7th ed.) Citation

Desatnick, R. L., & Detzel, D. H. (1993). Managing to keep the customer: How to achieve and maintain superior customer service throughout the organization (rev. ed.). Jossey-Bass.

Chicago Style (17th ed.) Citation

Desatnick, Robert L., and Denis H. Detzel. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. rev. ed. San Francisco: Jossey-Bass, 1993.

MLA (9th ed.) Citation

Desatnick, Robert L., and Denis H. Detzel. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. rev. ed. Jossey-Bass, 1993.