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Bibliographic Details
Main Authors: Green, Paul E. (Author), Tull, Donald S. (Author), Albaum, Gerald S. 1933- (Author)
Format: Book
Language:English
Published: Englewood Cliffs, NJ Prentice-Hall 1988
Edition:5. ed., unabr. paperback reprint
Series:The Prentice-Hall series in marketing
Subjects:
Physical Description:XII, 784 S. Ill., graph. Darst.
ISBN:0137742177

There is no print copy available.

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