Winning at new products: accelerating the process from idea to launch
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. u.a.
Addison-Wesley
1994
|
| Edition: | 2. ed., 3. printing |
| Series: | Marketing, business
|
| Subjects: | |
| Physical Description: | XIII, 358 S. graph. Darst. |
| ISBN: | 0201563819 |
Staff View
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Record in the Search Index
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| id | DE-604.BV009948661 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:43:45Z |
| institution | BVB |
| isbn | 0201563819 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006591649 |
| oclc_num | 632488259 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XIII, 358 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | Marketing, business |
| spelling | Cooper, Robert G. Verfasser aut Winning at new products accelerating the process from idea to launch Robert G. Cooper 2. ed., 3. printing Reading, Mass. u.a. Addison-Wesley 1994 XIII, 358 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing, business Produkteinführung (DE-588)4239366-8 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s DE-604 Produktentwicklung (DE-588)4139402-1 s Produkteinführung (DE-588)4239366-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cooper, Robert G. Winning at new products accelerating the process from idea to launch Produkteinführung (DE-588)4239366-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4239366-8 (DE-588)4139402-1 (DE-588)4047346-6 |
| title | Winning at new products accelerating the process from idea to launch |
| title_auth | Winning at new products accelerating the process from idea to launch |
| title_exact_search | Winning at new products accelerating the process from idea to launch |
| title_full | Winning at new products accelerating the process from idea to launch Robert G. Cooper |
| title_fullStr | Winning at new products accelerating the process from idea to launch Robert G. Cooper |
| title_full_unstemmed | Winning at new products accelerating the process from idea to launch Robert G. Cooper |
| title_short | Winning at new products |
| title_sort | winning at new products accelerating the process from idea to launch |
| title_sub | accelerating the process from idea to launch |
| topic | Produkteinführung (DE-588)4239366-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Produkteinführung Produktentwicklung Produktinnovation |
| work_keys_str_mv | AT cooperrobertg winningatnewproductsacceleratingtheprocessfromideatolaunch |