APA (7th ed.) Citation

Cooper, R. G. (1994). Winning at new products: Accelerating the process from idea to launch (2. ed., 3. printing.). Addison-Wesley.

Chicago Style (17th ed.) Citation

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 2. ed., 3. printing. Reading, Mass. u.a: Addison-Wesley, 1994.

MLA (9th ed.) Citation

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 2. ed., 3. printing. Addison-Wesley, 1994.