The tangled web they weave: truth, falsity, and advertisers
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Madison, Wis. [u.a.]
Univ. of Wisconsin Press
1994
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IX, 225 S. |
| ISBN: | 029914190X 0299141942 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
Acknowledgments/ix
Introduction: The Falsity in Our Lives/3
PART 1 HOW ADVERTISING IS REGULATED/7
1 The Elements of Deceptiveness Law/9
2 How Many Consumers Must Be Deceived?/12
3 The Sears Dishwasher Case/16
4 Finding the Facts of Deceptiveness/18
5 Looking Horses in Their Mouths, and Consumers
in Their Heads/20
6 The Aspercreme (Thompson Medical) Case/22
PART 2 DECEPTIVE IMPLICATIONS/29
7 Identifying Implications/31
8 The Volvo Case/33
9 The Role of Implications in Deceptiveness/36
10 How Implications Work/39
11 The Many Types of Implications/42
12 The Kraft Cheese Case/47
PART 3 BRANDING AND THE CLAIMS IT GIVES US/53
13 The Reason for Deceptive Claims: Branding/55
14 How Branding Breeds Falsity: The Slippery Slope/58
15 Selected Facts: Starting Down the Slope/60
16 The Kroger Price Survey Case/64
vi Contents
17 Minimal Facts: The Second Step/67
18 Creating Minimal Facts/71
19 The Infomercial Cases/74
PART 4 THE BOTTOM OF THE SLOPE:
NONFACT CLAIMS/77
20 Nonfacts: The Third Step/79
21 Identifying Nonfacts/82
22 How Advertisers Use Nonbrand Facts/84
23 Nonfacts and Consumers Perceptions of Truth
and Significance/88
24 The Dark Side of Nonfacts/91
25 The Headache Remedy Cases:
Anacin, Tylenol, Bayer, and Others/94
PART 5 THE OLD AND NEW VIEWS
OF CONSUMER TRUSTING/101
26 Puffery: Opinion Claims to Be Distrusted/103
27 We Need to Trust Sellers, and We Do/105
28 Making Up Our Own Minds, and Trusting Too/109
29 Trusting and Distrusting All Over the Slope/113
30 What the Law Doesn t See,
and the Problems That Result/117
31 The Sunoco Gasoline Case/120
PART 6 THE ADVERTISERS VIEW OF THE PROBLEMS/125
32 The Advertisers Don t See the Problems/127
33 How They Try to Escape/131
34 Advertisers First Amendment Rights/135
Contents vii
35 Advertisers First Amendment Hopes
for Eliminating Deceptiveness/138
36 The Triumph Cigarette Cases/141
PART 7 AN ALTERNATIVE VIEW THAT
ADVERTISERS COULD TAKE/147
37 The Advertisers Principal Motivation: Avoiding Competition/149
38 Do Advertisers Need the Slippery Slope Claims?/153
39 The R. J. Reynolds Cigarette Case/157
40 The Problem of B /160
41 A More Realistic Orientation to the First Amendment/165
42 Looking Back at the Cases/168
PART 8 THE VIEW THAT REGULATORS COULD TAKE/173
43 The Need for a Legal Solution/175
44 The Basis for a Legal Solution in Existing Law/179
45 An Elaboration on the Matter of Adverse Interest/183
46 Proposals for Regulation/185
47 Proving Reliance or Nonreliance/188
48 What the Reliance Rule Would Allow and Disallow/191
49 Smart and Dumb Consumers and the Reliance Rule/195
PART 9 THE VIEW THAT CONSUMERS COULD TAKE/199
50 The Prospects of Consumers Helping Themselves/201
51 What Consumers Can Do/204
52 A Final Perspective/207
References/213
Index/221
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| spelling | Preston, Ivan L. Verfasser aut The tangled web they weave truth, falsity, and advertisers Ivan L. Preston Madison, Wis. [u.a.] Univ. of Wisconsin Press 1994 IX, 225 S. txt rdacontent n rdamedia nc rdacarrier Advertenties gtt Misleidende reclame gtt Publicité - Droit - États-Unis Publicité - États-Unis Publicité mensongère - États-Unis Reclamecodes gtt Deceptive advertising -- United States Advertising laws -- United States Advertising -- United States Irreführende Werbung (DE-588)4123448-0 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Irreführende Werbung (DE-588)4123448-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006578708&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Preston, Ivan L. The tangled web they weave truth, falsity, and advertisers Advertenties gtt Misleidende reclame gtt Publicité - Droit - États-Unis Publicité - États-Unis Publicité mensongère - États-Unis Reclamecodes gtt Deceptive advertising -- United States Advertising laws -- United States Advertising -- United States Irreführende Werbung (DE-588)4123448-0 gnd |
| subject_GND | (DE-588)4123448-0 (DE-588)4078704-7 |
| title | The tangled web they weave truth, falsity, and advertisers |
| title_auth | The tangled web they weave truth, falsity, and advertisers |
| title_exact_search | The tangled web they weave truth, falsity, and advertisers |
| title_full | The tangled web they weave truth, falsity, and advertisers Ivan L. Preston |
| title_fullStr | The tangled web they weave truth, falsity, and advertisers Ivan L. Preston |
| title_full_unstemmed | The tangled web they weave truth, falsity, and advertisers Ivan L. Preston |
| title_short | The tangled web they weave |
| title_sort | the tangled web they weave truth falsity and advertisers |
| title_sub | truth, falsity, and advertisers |
| topic | Advertenties gtt Misleidende reclame gtt Publicité - Droit - États-Unis Publicité - États-Unis Publicité mensongère - États-Unis Reclamecodes gtt Deceptive advertising -- United States Advertising laws -- United States Advertising -- United States Irreführende Werbung (DE-588)4123448-0 gnd |
| topic_facet | Advertenties Misleidende reclame Publicité - Droit - États-Unis Publicité - États-Unis Publicité mensongère - États-Unis Reclamecodes Deceptive advertising -- United States Advertising laws -- United States Advertising -- United States Irreführende Werbung USA |
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