APA (7th ed.) Citation

Loudon, D. L., & Della Bitta, A. J. (1993). Consumer behavior: Concepts and applications (4. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 4. ed. New York [ u.a.]: McGraw-Hill, 1993.

MLA (9th ed.) Citation

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 4. ed. McGraw-Hill, 1993.