Marketing strategies for services: globalization, client-orientation, deregulation
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Oxford u.a.
Pergamon Press
1994
|
| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIX, 250 S. graph. Darst. |
| ISBN: | 0080423892 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Preface ix
List of Tables xvii
Acknowledgements xi
The Contributors xiii
Part I Concepts and Issues
1. Strategies for Global Service Markets 3
MICHEL Kostf.CKI, Professor of Management, Chair of Marketing,
Universite de Neuchatel, Switzerland
2. The Service Economy: Challenges and Opportunities
for Business Firms 23
ORIO Giarini, Director, International Association for Insurance
Economics Research, Professor at the University of Geneva and Member
of the Club of Rome
3. Service Network Structures for
Consumer Oriented Strategies 41
Sandra Vandermf.RWE, Professor, International Institute for
Management Development (IMD), Lausanne
4. Deregulation, Harmonization, and Liberalization:
Implications for the International Marketing of
Services 65
BERNARD HOEKMAN, World Bank, Washington D.C. and Center for
Economic Policy Research, London
v
Contents
Part II Cases and Business Perspectives
5. Marketing Strategies for Information Services 95
JAMIN KAROUTCHI, Director, Services Marketing, Digital Equipment
Corporation International
6. The Marketing of Portfolio Management Services:
A Private Banker s View 105
PATRICK Odier, Managing Partner and Daniel Lenhard, Assistant
Vice President, Lombard, Odier Cie
Danif.l Lf.NHARD, Member of the Quantitative Investment
Management Committee
7. Combining Banking and Insurance Services: Some
Implications for Marketing Strategies 125
JOSEPH MARBACHER, Chief Economist, Swiss Reinsurance Company
8. Deregulation of Insurance and Market Organization:
A Case Study of Zurich Insurance Group 137
AXEL P. LEHMANN, Lecturer, St Gallen University of Law, Economics
and Social Sciences
9. Marketing Strategies in Air Transportation:
The Case of Swissair 155
PAUL Reuti.INCER, Marketing Director and Member of the Board,
Swissair
10. The Global Marketing of Legal Services 163
Nicolas Ulmer, Partner, Jones, Day, Reavis f Pogue
11. Lobbying for Market Access for Professional
Services: Accountancy, Architecture, Engineering,
and Legal Services 173
JULIAN Arkell, Director, International Trade and Services Policy, and
Board Member of the Services World Forum, Geneva
vi
Contents
Part III What Marketing Strategy for the Future?
12. Guidelines for Strategy Formulation in Service Firms 193
MICHEL KOSTECKI, Professor of Management, Chair of Marketing,
Universite de Neuchatel
13. The Prospects for the Global Marketing of Services 209
MICHEL KOSTECKI, Professor of Management, Chair of Marketing,
Universite de Neuchatel
Glossary 217
Bibliography 229
Index 245
vii
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| isbn | 0080423892 |
| language | English |
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| physical | XIX, 250 S. graph. Darst. |
| publishDate | 1994 |
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| spelling | Marketing strategies for services globalization, client-orientation, deregulation ed. by M. M. Kostecki 1. ed. Oxford u.a. Pergamon Press 1994 XIX, 250 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Diensten gtt Marketing gtt Professions Marketing Case studies Service industries Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Kostecki, Michel 1946- Sonstige (DE-588)129688266 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006575684&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing strategies for services globalization, client-orientation, deregulation Diensten gtt Marketing gtt Professions Marketing Case studies Service industries Marketing Case studies Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4522595-3 |
| title | Marketing strategies for services globalization, client-orientation, deregulation |
| title_auth | Marketing strategies for services globalization, client-orientation, deregulation |
| title_exact_search | Marketing strategies for services globalization, client-orientation, deregulation |
| title_full | Marketing strategies for services globalization, client-orientation, deregulation ed. by M. M. Kostecki |
| title_fullStr | Marketing strategies for services globalization, client-orientation, deregulation ed. by M. M. Kostecki |
| title_full_unstemmed | Marketing strategies for services globalization, client-orientation, deregulation ed. by M. M. Kostecki |
| title_short | Marketing strategies for services |
| title_sort | marketing strategies for services globalization client orientation deregulation |
| title_sub | globalization, client-orientation, deregulation |
| topic | Diensten gtt Marketing gtt Professions Marketing Case studies Service industries Marketing Case studies Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Diensten Marketing Professions Marketing Case studies Service industries Marketing Case studies Dienstleistung Fallstudiensammlung |
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