Marketing myths that are killing businesss: the cure for death wish marketing
Believe that CEOs know a lot about marketing? That databases have all the answers? That if Procter & Gamble does it, it must be right? If you're like most marketers, you're awash in myths like these. They pervade your decision making and cloud your vision. Eventually they'll suck...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1994
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| Schlagworte: | |
| Zusammenfassung: | Believe that CEOs know a lot about marketing? That databases have all the answers? That if Procter & Gamble does it, it must be right? If you're like most marketers, you're awash in myths like these. They pervade your decision making and cloud your vision. Eventually they'll suck the very life from your organization - whether you're established or start-up, profit or nonprofit, MBA-heavy or mom-and-pop run. So roll up your sleeves, heave common "wisdom" onto the trash heap, and rescue your business before it's too late. In brash and brilliant style, two of the world's most renowned marketing consultants will open your eyes to 170 myths that are killing products, services, and brands. They'll steer you toward radical changes - unconventional, counterintuitive, razor-sharp - that will snatch you from the jaws of death wish marketing. Kevin Clancy and Robert Shulman draw on more than 50 years of combined experience in the marketing trenches and corporate boardrooms. The raw power and sweeping scope of their insights will lead you to rethink your entire marketing strategy, one debunked myth at a time. Here are just a few of the accepted "truths" you'll learn to reject: Partnership Marketing, TQM, Corporate Reengineering, and Brand Equity are surefire ways for building business. The best place to recruit marketing talent is from packaged goods companies. Small shops can't compete with giants like |
| Beschreibung: | XXXV, 308 S. Ill., graph. Darst. |
| ISBN: | 0070111243 |
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| 520 | 3 | |a Believe that CEOs know a lot about marketing? That databases have all the answers? That if Procter & Gamble does it, it must be right? If you're like most marketers, you're awash in myths like these. They pervade your decision making and cloud your vision. Eventually they'll suck the very life from your organization - whether you're established or start-up, profit or nonprofit, MBA-heavy or mom-and-pop run. So roll up your sleeves, heave common "wisdom" onto the trash | |
| 520 | 3 | |a heap, and rescue your business before it's too late. In brash and brilliant style, two of the world's most renowned marketing consultants will open your eyes to 170 myths that are killing products, services, and brands. They'll steer you toward radical changes - unconventional, counterintuitive, razor-sharp - that will snatch you from the jaws of death wish marketing. Kevin Clancy and Robert Shulman draw on more than 50 years of combined experience in the marketing | |
| 520 | 3 | |a trenches and corporate boardrooms. The raw power and sweeping scope of their insights will lead you to rethink your entire marketing strategy, one debunked myth at a time. Here are just a few of the accepted "truths" you'll learn to reject: Partnership Marketing, TQM, Corporate Reengineering, and Brand Equity are surefire ways for building business. The best place to recruit marketing talent is from packaged goods companies. Small shops can't compete with giants like | |
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| isbn | 0070111243 |
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| spelling | Clancy, Kevin J. 1942- Verfasser (DE-588)171088506 aut Marketing myths that are killing businesss the cure for death wish marketing Kevin J. Clancy ; Robert S. Shulman New York u.a. McGraw-Hill 1994 XXXV, 308 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Believe that CEOs know a lot about marketing? That databases have all the answers? That if Procter & Gamble does it, it must be right? If you're like most marketers, you're awash in myths like these. They pervade your decision making and cloud your vision. Eventually they'll suck the very life from your organization - whether you're established or start-up, profit or nonprofit, MBA-heavy or mom-and-pop run. So roll up your sleeves, heave common "wisdom" onto the trash heap, and rescue your business before it's too late. In brash and brilliant style, two of the world's most renowned marketing consultants will open your eyes to 170 myths that are killing products, services, and brands. They'll steer you toward radical changes - unconventional, counterintuitive, razor-sharp - that will snatch you from the jaws of death wish marketing. Kevin Clancy and Robert Shulman draw on more than 50 years of combined experience in the marketing trenches and corporate boardrooms. The raw power and sweeping scope of their insights will lead you to rethink your entire marketing strategy, one debunked myth at a time. Here are just a few of the accepted "truths" you'll learn to reject: Partnership Marketing, TQM, Corporate Reengineering, and Brand Equity are surefire ways for building business. The best place to recruit marketing talent is from packaged goods companies. Small shops can't compete with giants like Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Shulman, Robert S. 1951- Verfasser (DE-588)171088514 aut |
| spellingShingle | Clancy, Kevin J. 1942- Shulman, Robert S. 1951- Marketing myths that are killing businesss the cure for death wish marketing Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing myths that are killing businesss the cure for death wish marketing |
| title_auth | Marketing myths that are killing businesss the cure for death wish marketing |
| title_exact_search | Marketing myths that are killing businesss the cure for death wish marketing |
| title_full | Marketing myths that are killing businesss the cure for death wish marketing Kevin J. Clancy ; Robert S. Shulman |
| title_fullStr | Marketing myths that are killing businesss the cure for death wish marketing Kevin J. Clancy ; Robert S. Shulman |
| title_full_unstemmed | Marketing myths that are killing businesss the cure for death wish marketing Kevin J. Clancy ; Robert S. Shulman |
| title_short | Marketing myths that are killing businesss |
| title_sort | marketing myths that are killing businesss the cure for death wish marketing |
| title_sub | the cure for death wish marketing |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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