APA-Zitierstil (7. Ausg.)

Cutlip, S. M., Center, A. H., & Broom, G. M. (1994). Effective public relations (7. ed.). Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Cutlip, Scott M., Allen H. Center, und Glen M. Broom. Effective Public Relations. 7. ed. Englewood Cliffs, NJ: Prentice-Hall, 1994.

MLA-Zitierstil (9. Ausg.)

Cutlip, Scott M., et al. Effective Public Relations. 7. ed. Prentice-Hall, 1994.