Marketing exchange relationships, transactions, and their media:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. u.a.
Quorum Books
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 319 S. graph. Darst. |
| ISBN: | 0899308090 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing exchange relationships, transactions, and their media |c ed. by Franklin S. Houston |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Westport, Conn. u.a. |b Quorum Books |c 1994 | |
| 300 | |a XIII, 319 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-006551280 | ||
Datensatz im Suchindex
| _version_ | 1804124252465528832 |
|---|---|
| adam_text | Contents
Introduction ix
1 THE MARKETING TAXONOMY
Franklin S. Houston 1
2 COMMENTS ON EXTENDING THE DOMAIN OF THE
MARKETING DISCIPLINE
Thomas Nine 11
AFTERWORD
Thomas Nine
Franklin S. Houston 28
3 RECIPROCITY WITHIN A COMMUNITY
William L. James 35
Alice G. James
4 EXCHANGE AS A VITAL AND FUNDAMENTAL
CONSUMER BEHAVIOR PHENOMENON
Stephen J. Gould 45
AFTERWORD
Franklin S. Houston 55
5 REFINEMENTS IN THE MODEL OF
INTERNAL/EXTERNAL MARKET EXCHANGE
Gary J. Brunswick
Robert F. Lusch 59
vi Contents
6 TIME, POTENCY, AND EXCHANGE:
MAKING THE MOST OF THE TIME RESOURCE
Carol Felker Kaufman
Paul M. Lane 11
7 THE SPATIAL DIMENSION
Arthur W. Allaway
Michael D. Richard 99
AFTERWORD
Franklin S. Houston 113
8 THE EVALUATION PROCESS AND ITS IMPACT ON
DECISION MAKING IN EXCHANGE RELATIONSHIPS
John C. Mowen 117
9 HOW EXCHANGE FOR RESALE DIFFERS
FROM EXCHANGE FOR CONSUMPTION
Jule B. Gassenheimer 141
10 INEQUITABLE OR INCOMPLETE SOCIAL MARKETING:
THE CASE OF HIGHER EDUCATION
Seymour H. Fine 153
AFTERWORD
Franklin S. Houston 164
11 EXTERNALITIES OF EXCHANGE:
FOUNDATIONS FOR FUTURE STUDY
JoNel Mundt 167
Dennis E. Garrett
AFTERWORD
O. C. Ferrell 186
12 EXCHANGE: ETHICAL AND LEGAL FOUNDATIONS
Gregory T. Gundlach
Patrick E. Murphy 189
AFTERWORD
O. C. Ferrell 210
13 AN EXAMINATION OF EXCHANGE MEDIA
FROM AN HISTORICAL PERSPECTIVE
Russell B. Gregory Allen 213
14 SOME INGESTIBLE AND OTHER TYPES OF
CONSUMABLE CURRENCIES
Allen R. Maxwell 225
Contents vii
AFTERWORD
Allen R. Maxwell 236
15 THE CHANGING ROLE OF LEGAL TENDER:
AN HISTORICAL PERSPECTIVE
Benton Gup 239
16 MEANS OF PAYMENT IN MARKETING
James T. Lindley 247
Tyrone Black
Bibliography 267
Index 303
About the Contributors 315
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV009893806 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:42:43Z |
| institution | BVB |
| isbn | 0899308090 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006551280 |
| oclc_num | 28218615 |
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| physical | XIII, 319 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Marketing exchange relationships, transactions, and their media ed. by Franklin S. Houston 1. publ. Westport, Conn. u.a. Quorum Books 1994 XIII, 319 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication in marketing Exchange Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Houston, Franklin S. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006551280&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing exchange relationships, transactions, and their media Communication in marketing Exchange Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing exchange relationships, transactions, and their media |
| title_auth | Marketing exchange relationships, transactions, and their media |
| title_exact_search | Marketing exchange relationships, transactions, and their media |
| title_full | Marketing exchange relationships, transactions, and their media ed. by Franklin S. Houston |
| title_fullStr | Marketing exchange relationships, transactions, and their media ed. by Franklin S. Houston |
| title_full_unstemmed | Marketing exchange relationships, transactions, and their media ed. by Franklin S. Houston |
| title_short | Marketing exchange relationships, transactions, and their media |
| title_sort | marketing exchange relationships transactions and their media |
| topic | Communication in marketing Exchange Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication in marketing Exchange Marketing Management Marketing Aufsatzsammlung |
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