APA (7th ed.) Citation

Assael, H. (1992). Consumer behavior and marketing action (4. ed.). PWS-Kent.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 4. ed. Boston: PWS-Kent, 1992.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 4. ed. PWS-Kent, 1992.

Warning: These citations may not always be 100% accurate.