APA-Zitierstil (7. Ausg.)

Assael, H. (1992). Consumer behavior and marketing action (4. ed.). PWS-Kent.

Chicago-Zitierstil (17. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 4. ed. Boston: PWS-Kent, 1992.

MLA-Zitierstil (9. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 4. ed. PWS-Kent, 1992.