APA (7th ed.) Citation

Brown, L., & McDonald, M. (1994). Competitive marketing strategy for Europe: Developing, maintaining and defending competitive advantage (1. publ.). Macmillan.

Chicago Style (17th ed.) Citation

Brown, Linden, and Malcolm McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. 1. publ. Basingstoke u.a: Macmillan, 1994.

MLA (9th ed.) Citation

Brown, Linden, and Malcolm McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. 1. publ. Macmillan, 1994.