Advertising worldwide: concepts, theories and practice of international, multinational and global advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Prentice Hall
1994
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XXII, 570 S. Ill., graph. Darst. |
| ISBN: | 0132885980 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t| | ||
| 008 | 940921s1994 xx ad|| |||| 00||| eng d | ||
| 020 | |a 0132885980 |9 0-13-288598-0 | ||
| 035 | |a (OCoLC)29549182 | ||
| 035 | |a (DE-599)BVBBV009814055 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-703 | ||
| 050 | 0 | |a HF5823 | |
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
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| 100 | 1 | |a Mooij, Marieke K. de |d 1943- |e Verfasser |0 (DE-588)129249017 |4 aut | |
| 245 | 1 | 0 | |a Advertising worldwide |b concepts, theories and practice of international, multinational and global advertising |c Marieke de Mooij |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York u.a. |b Prentice Hall |c 1994 | |
| 300 | |a XXII, 570 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Plans médias |2 ram | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-006496100 | |
Datensatz im Suchindex
| _version_ | 1824400314967523328 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Mooij, Marieke K. de 1943- |
| author_GND | (DE-588)129249017 |
| author_facet | Mooij, Marieke K. de 1943- |
| author_role | aut |
| author_sort | Mooij, Marieke K. de 1943- |
| author_variant | m k d m mkd mkdm |
| building | Verbundindex |
| bvnumber | BV009814055 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 QP 680 |
| ctrlnum | (OCoLC)29549182 (DE-599)BVBBV009814055 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV009814055 |
| illustrated | Illustrated |
| indexdate | 2025-02-18T13:02:03Z |
| institution | BVB |
| isbn | 0132885980 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006496100 |
| oclc_num | 29549182 |
| open_access_boolean | |
| owner | DE-945 DE-703 |
| owner_facet | DE-945 DE-703 |
| physical | XXII, 570 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Mooij, Marieke K. de 1943- Verfasser (DE-588)129249017 aut Advertising worldwide concepts, theories and practice of international, multinational and global advertising Marieke de Mooij 2. ed. New York u.a. Prentice Hall 1994 XXII, 570 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Plans médias ram Publicité ram Reclame gtt Advertising Advertising media planning Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mooij, Marieke K. de 1943- Advertising worldwide concepts, theories and practice of international, multinational and global advertising Plans médias ram Publicité ram Reclame gtt Advertising Advertising media planning Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4125431-4 (DE-588)4065541-6 |
| title | Advertising worldwide concepts, theories and practice of international, multinational and global advertising |
| title_auth | Advertising worldwide concepts, theories and practice of international, multinational and global advertising |
| title_exact_search | Advertising worldwide concepts, theories and practice of international, multinational and global advertising |
| title_full | Advertising worldwide concepts, theories and practice of international, multinational and global advertising Marieke de Mooij |
| title_fullStr | Advertising worldwide concepts, theories and practice of international, multinational and global advertising Marieke de Mooij |
| title_full_unstemmed | Advertising worldwide concepts, theories and practice of international, multinational and global advertising Marieke de Mooij |
| title_short | Advertising worldwide |
| title_sort | advertising worldwide concepts theories and practice of international multinational and global advertising |
| title_sub | concepts, theories and practice of international, multinational and global advertising |
| topic | Plans médias ram Publicité ram Reclame gtt Advertising Advertising media planning Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Plans médias Publicité Reclame Advertising Advertising media planning Marketingmanagement Marketingstrategie Internationales Marketing Werbung |
| work_keys_str_mv | AT mooijmariekekde advertisingworldwideconceptstheoriesandpracticeofinternationalmultinationalandglobaladvertising |