Communication models for the study of mass communications:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u.a.
Longman
1993
|
| Edition: | 2. ed. |
| Series: | Communication models
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 229 S. graph. Darst. |
| ISBN: | 058203650X |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804124162586836992 |
|---|---|
| adam_text | CONTENDS
* . • ¦ . . 1 INTRODUCTION
1.1 Scope and purpose 1
1.2 The uses and misuses of models 2
1.3 Definitions and terms 4
1.4 Early communication models and mass
communication research 6
1.5 Elaboration of the basic mathematical model 7
1.6 From communication to mass communication 8
1.7 Developments in communication models and
communication research 9
1.8 Future developments 11
2 BASIC MODELS
2.1 The Lasswell Formula 13
2.2 Shannon and Weaver s, Osgood and Schramm s,
and Dance s models 16
2.3 Gerbner s general model of communication 23
2.4 Newcomb s ABX model, other balance models
and co orientation 27
2.4.1 The Newcomb ABX model 27
2.4.2 Kite co orientation model 30
2.4.3 Theory of consonance and dissonance 33
2.4.4 A convergence model 35
2.5 Westley and MacLean s conceptual model for
communication research 38
2.6 Maletzke s model of the mass communication
process 46
2.7 Alternatives to transmission: ritual and
attention models 54
2.7.1 A ritual model of communication 54
2.7.2 Communication as display and attention 56
vj Contents
3 PERSONAL INFLUENCE, DIFFUSION AND j
SHORT TERM EFFECTS OF MASS i
COMMUNICATION ON INDIVIDUALS
3.1 Stimulus response models and their modifications 58
3.2 Katz and Lazarsfeld s two step flow model of mass
media and personal influence 62
3.3 Comstock s psychological model of television effects
on individual behaviour 67
3.4 Rogers and Shoemaker s model of innovation
diffusion 73
3.5 News diffusion 78
3.5.1 The normal diffusion curve 78
3.5.2 The J curve model 79
3.6 News comprehension, processing and recall 85
3.6.1 A transmission model of news learning 86
3.6.2 Processing the news a reception model 89
3.7 The mycelium model of public opinion and
interpersonal communication 95
4 EFFECTS OF MASS COMMUNICATION ON
CULTURE AND SOCIETY
4.1 Cultural indicators and the cultivation process 100
4.2 Agenda setting 104
4.2.1 The basic model 105
4.2.2 Rogers and Dearing s model of differential
agenda setting 107
4.3 A dependency model of mass communication
effects 111
4.3.1 The dependency state 111
4.3.2 The dependency effect process 113
4.4 The spiral of silence 116
4.4.1 The basic model 117
4.4.2 Process model for individual opinion 118
4.5 Information gaps as effects 122
4.6 Centrifugal versus centripetal effects of media in
society 129
5 AUDIENCE CENTRED MODELS
5.1 The uses and gratifications approach 133
Contents vii
5.1.1 The basic formula 133
5.1.2 Rosengren s general model 134
5.1.3 The expectancy value approach to media
gratifications 136
5.1.4 Cultural versus informational gratification
models 138
5.2 Renckstorf s social action model 143
5.3 Audience reception and decoding 145
5.3.1 A model of encoding and decoding 146
5.3.2 A discourse model 148
5.4 Audience reach, choice and appreciation 151
5.4.1 A model of differential audience reach 151
5.4.2 Television programme choice 153
5.4.3 Audience choice under conditions of channel
abundance 156
5.4.4 Television programme appreciation 157
6 MEDIA ORGANIZATION, SELECTION AND
PRODUCTION
6.1 The media in a field of social forces 160
6.2 Gieber and Johnson s model of source reporter
relationships 162
6.3 Media gatekeeping 166
6.4 McNelly s model of news flow 169
6.5 Bass s Double Action model of internal news
flow 171
6.6 Galtung and Ruge s model of selective
gatekeeping 173
6.7 Selection and production sequence in two
different media 177
6.7.1 Newsmaking 177
6.7.2 The news production process 178
6.7.3 The decision chain in the music industry 180
7 PLANNED COMMUNICATION
7.1 The communication campaign 184
7.2 Dimensions of campaign objectives and effects 188
7.3 Communication effects hierarchy 190
7.4 Four models of public relations 193
7.5 Marketing communication 197
viii Contents
8 NEW MEDIA AND THE INFORMATION SOCIETY
8.1 The information society: promise and problems 201
8.2 Changing balance of information traffic 205
8.3 Convergence of communication modes and
models of media regulation 210
8.4 Communication policy and social problems:
cross system differences 213
9 INTERNATIONAL COMMUNICATION
9.1 Introduction 215
9.2 International flow of information 217
9.3 International news flow 219
9.4 Transnational television flows 223
|
| any_adam_object | 1 |
| author | McQuail, Denis 1935-2017 Windahl, Sven |
| author_GND | (DE-588)108185915 |
| author_facet | McQuail, Denis 1935-2017 Windahl, Sven |
| author_role | aut aut |
| author_sort | McQuail, Denis 1935-2017 |
| author_variant | d m dm s w sw |
| building | Verbundindex |
| bvnumber | BV009810417 |
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| ctrlnum | (OCoLC)185365968 (DE-599)BVBBV009810417 |
| dewey-full | 302.2340724 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.2340724 |
| dewey-search | 302.2340724 |
| dewey-sort | 3302.2340724 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie Politologie |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV009810417 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:41:17Z |
| institution | BVB |
| isbn | 058203650X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006493094 |
| oclc_num | 185365968 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-188 |
| physical | 229 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Longman |
| record_format | marc |
| series2 | Communication models |
| spelling | McQuail, Denis 1935-2017 Verfasser (DE-588)108185915 aut Communication models for the study of mass communications Denis McQuail and Sven Windahl 2. ed. London u.a. Longman 1993 229 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication models Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 s DE-604 Windahl, Sven Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006493094&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McQuail, Denis 1935-2017 Windahl, Sven Communication models for the study of mass communications Massenkommunikation (DE-588)4037875-5 gnd |
| subject_GND | (DE-588)4037875-5 |
| title | Communication models for the study of mass communications |
| title_auth | Communication models for the study of mass communications |
| title_exact_search | Communication models for the study of mass communications |
| title_full | Communication models for the study of mass communications Denis McQuail and Sven Windahl |
| title_fullStr | Communication models for the study of mass communications Denis McQuail and Sven Windahl |
| title_full_unstemmed | Communication models for the study of mass communications Denis McQuail and Sven Windahl |
| title_short | Communication models for the study of mass communications |
| title_sort | communication models for the study of mass communications |
| topic | Massenkommunikation (DE-588)4037875-5 gnd |
| topic_facet | Massenkommunikation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006493094&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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