The global business: four key marketing strategies
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York u.a.
Internat. Business Press
1993
|
| Subjects: | |
| Physical Description: | XXV, 432 S. graph. Darst. |
| ISBN: | 1560242485 1560242493 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009756371 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 940811s1993 d||| |||| 00||| eng d | ||
| 020 | |a 1560242485 |9 1-56024-248-5 | ||
| 020 | |a 1560242493 |9 1-56024-249-3 | ||
| 035 | |a (OCoLC)24502956 | ||
| 035 | |a (DE-599)BVBBV009756371 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-19 |a DE-473 |a DE-523 |a DE-11 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.8/48 |2 20 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 084 | |a QQ 460 |0 (DE-625)141975: |2 rvk | ||
| 245 | 1 | 0 | |a The global business |b four key marketing strategies |c Erdener Kaynak, ed. |
| 264 | 1 | |a New York u.a. |b Internat. Business Press |c 1993 | |
| 300 | |a XXV, 432 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Communication interculturelle | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 7 | |a Internationale ondernemingen |2 gtt | |
| 650 | 4 | |a Marchés d'exportation - Gestion | |
| 650 | 4 | |a Interkulturelle Kommunikation | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a Intercultural communication | |
| 650 | 0 | 7 | |a Exportmarketing |0 (DE-588)4153393-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Exportmarketing |0 (DE-588)4153393-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Kaynak, Erdener |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006453353 | ||
Record in the Search Index
| _version_ | 1804124102827442176 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV009756371 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 QQ 460 |
| ctrlnum | (OCoLC)24502956 (DE-599)BVBBV009756371 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01472nam a2200445 c 4500</leader><controlfield tag="001">BV009756371</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">940811s1993 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1560242485</subfield><subfield code="9">1-56024-248-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1560242493</subfield><subfield code="9">1-56024-249-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)24502956</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009756371</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/48</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 460</subfield><subfield code="0">(DE-625)141975:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The global business</subfield><subfield code="b">four key marketing strategies</subfield><subfield code="c">Erdener Kaynak, ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Internat. Business Press</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXV, 432 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication interculturelle</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale ondernemingen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marchés d'exportation - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Interkulturelle Kommunikation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Intercultural communication</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Exportmarketing</subfield><subfield code="0">(DE-588)4153393-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Exportmarketing</subfield><subfield code="0">(DE-588)4153393-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kaynak, Erdener</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006453353</subfield></datafield></record></collection> |
| id | DE-604.BV009756371 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:40:20Z |
| institution | BVB |
| isbn | 1560242485 1560242493 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006453353 |
| oclc_num | 24502956 |
| open_access_boolean | |
| owner | DE-703 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-523 DE-11 |
| owner_facet | DE-703 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-523 DE-11 |
| physical | XXV, 432 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Internat. Business Press |
| record_format | marc |
| spelling | The global business four key marketing strategies Erdener Kaynak, ed. New York u.a. Internat. Business Press 1993 XXV, 432 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication interculturelle Internationale marketing gtt Internationale ondernemingen gtt Marchés d'exportation - Gestion Interkulturelle Kommunikation Multinationales Unternehmen Export marketing Management Intercultural communication Exportmarketing (DE-588)4153393-8 gnd rswk-swf Exportmarketing (DE-588)4153393-8 s DE-604 Kaynak, Erdener Sonstige oth |
| spellingShingle | The global business four key marketing strategies Communication interculturelle Internationale marketing gtt Internationale ondernemingen gtt Marchés d'exportation - Gestion Interkulturelle Kommunikation Multinationales Unternehmen Export marketing Management Intercultural communication Exportmarketing (DE-588)4153393-8 gnd |
| subject_GND | (DE-588)4153393-8 |
| title | The global business four key marketing strategies |
| title_auth | The global business four key marketing strategies |
| title_exact_search | The global business four key marketing strategies |
| title_full | The global business four key marketing strategies Erdener Kaynak, ed. |
| title_fullStr | The global business four key marketing strategies Erdener Kaynak, ed. |
| title_full_unstemmed | The global business four key marketing strategies Erdener Kaynak, ed. |
| title_short | The global business |
| title_sort | the global business four key marketing strategies |
| title_sub | four key marketing strategies |
| topic | Communication interculturelle Internationale marketing gtt Internationale ondernemingen gtt Marchés d'exportation - Gestion Interkulturelle Kommunikation Multinationales Unternehmen Export marketing Management Intercultural communication Exportmarketing (DE-588)4153393-8 gnd |
| topic_facet | Communication interculturelle Internationale marketing Internationale ondernemingen Marchés d'exportation - Gestion Interkulturelle Kommunikation Multinationales Unternehmen Export marketing Management Intercultural communication Exportmarketing |
| work_keys_str_mv | AT kaynakerdener theglobalbusinessfourkeymarketingstrategies |