(1993). European marketing: Reading and cases (1. printed.). Addison-Wesley.
Chicago Style (17th ed.) CitationEuropean Marketing: Reading and Cases. 1. printed. Wokingham u.a: Addison-Wesley, 1993.
MLA (9th ed.) CitationEuropean Marketing: Reading and Cases. 1. printed. Addison-Wesley, 1993.
Warning: These citations may not always be 100% accurate.