Sprache und Kultur in der interkulturellen Marketingkommunikation:
Saved in:
| Format: | Book |
|---|---|
| Language: | German |
| Published: |
Tostedt
Attikon-Verl.
1994
|
| Series: | Beiträge zur Wirtschaftskommunikation
11 |
| Subjects: | |
| Physical Description: | 234 S. Ill., graph. Darst. |
| ISBN: | 3927226254 |
Staff View
MARC
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| 245 | 1 | 0 | |a Sprache und Kultur in der interkulturellen Marketingkommunikation |c Theo Bungarten (Hg.) |
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| 300 | |a 234 S. |b Ill., graph. Darst. | ||
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Record in the Search Index
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| building | Verbundindex |
| bvnumber | BV009718854 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123.S67 1994 |
| callnumber-search | HF5415.123.S67 1994 |
| callnumber-sort | HF 45415.123 S67 41994 |
| callnumber-subject | HF - Commerce |
| classification_rvk | ES 110 QP 600 |
| ctrlnum | (OCoLC)32023616 (DE-599)BVBBV009718854 |
| discipline | Sprachwissenschaft Literaturwissenschaft Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)1071861417 Konferenzschrift 1991 Hamburg gnd-content |
| genre_facet | Konferenzschrift 1991 Hamburg |
| geographic | Deutschland Europa Germany -- History -- Unification, 1990 Germany -- Commerce -- Europe Europe -- Commerce -- Germany Germany -- Commercial policy |
| geographic_facet | Deutschland Europa Germany -- History -- Unification, 1990 Germany -- Commerce -- Europe Europe -- Commerce -- Germany Germany -- Commercial policy |
| id | DE-604.BV009718854 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:39:47Z |
| institution | BVB |
| isbn | 3927226254 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006429481 |
| oclc_num | 32023616 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-739 DE-703 DE-473 DE-BY-UBG DE-12 DE-706 DE-521 DE-523 DE-83 DE-634 DE-11 DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-739 DE-703 DE-473 DE-BY-UBG DE-12 DE-706 DE-521 DE-523 DE-83 DE-634 DE-11 DE-188 |
| physical | 234 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Attikon-Verl. |
| record_format | marc |
| series | Beiträge zur Wirtschaftskommunikation |
| series2 | Beiträge zur Wirtschaftskommunikation |
| spelling | Sprache und Kultur in der interkulturellen Marketingkommunikation Theo Bungarten (Hg.) Tostedt Attikon-Verl. 1994 234 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Beiträge zur Wirtschaftskommunikation 11 Geschichte Communication in marketing -- Germany Sprache (DE-588)4056449-6 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Soziolinguistik (DE-588)4077623-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Deutschland Europa Germany -- History -- Unification, 1990 Germany -- Commerce -- Europe Europe -- Commerce -- Germany Germany -- Commercial policy (DE-588)1071861417 Konferenzschrift 1991 Hamburg gnd-content Kommunikation (DE-588)4031883-7 s Marketing (DE-588)4037589-4 s Sprache (DE-588)4056449-6 s DE-604 Internationales Marketing (DE-588)4125431-4 s Kulturkontakt (DE-588)4033569-0 s Soziolinguistik (DE-588)4077623-2 s Bungarten, Theo 1946- Sonstige (DE-588)132600315 oth Beiträge zur Wirtschaftskommunikation 11 (DE-604)BV004566778 11 |
| spellingShingle | Sprache und Kultur in der interkulturellen Marketingkommunikation Beiträge zur Wirtschaftskommunikation Geschichte Communication in marketing -- Germany Sprache (DE-588)4056449-6 gnd Kulturkontakt (DE-588)4033569-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Soziolinguistik (DE-588)4077623-2 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4056449-6 (DE-588)4033569-0 (DE-588)4125431-4 (DE-588)4077623-2 (DE-588)4031883-7 (DE-588)4037589-4 (DE-588)1071861417 |
| title | Sprache und Kultur in der interkulturellen Marketingkommunikation |
| title_auth | Sprache und Kultur in der interkulturellen Marketingkommunikation |
| title_exact_search | Sprache und Kultur in der interkulturellen Marketingkommunikation |
| title_full | Sprache und Kultur in der interkulturellen Marketingkommunikation Theo Bungarten (Hg.) |
| title_fullStr | Sprache und Kultur in der interkulturellen Marketingkommunikation Theo Bungarten (Hg.) |
| title_full_unstemmed | Sprache und Kultur in der interkulturellen Marketingkommunikation Theo Bungarten (Hg.) |
| title_short | Sprache und Kultur in der interkulturellen Marketingkommunikation |
| title_sort | sprache und kultur in der interkulturellen marketingkommunikation |
| topic | Geschichte Communication in marketing -- Germany Sprache (DE-588)4056449-6 gnd Kulturkontakt (DE-588)4033569-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Soziolinguistik (DE-588)4077623-2 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Geschichte Communication in marketing -- Germany Sprache Kulturkontakt Internationales Marketing Soziolinguistik Kommunikation Marketing Deutschland Europa Germany -- History -- Unification, 1990 Germany -- Commerce -- Europe Europe -- Commerce -- Germany Germany -- Commercial policy Konferenzschrift 1991 Hamburg |
| volume_link | (DE-604)BV004566778 |
| work_keys_str_mv | AT bungartentheo spracheundkulturinderinterkulturellenmarketingkommunikation |