APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (1994). Consumer behavior (5. ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie L. Kanuk. Consumer Behavior. 5. ed. Englewood Cliffs, NJ: Prentice Hall, 1994.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie L. Kanuk. Consumer Behavior. 5. ed. Prentice Hall, 1994.