Compete: a dynamic marketing simulation
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill. u.a.
Irwin
1994
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| Edition: | 4. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IV, 224 S. graph. Darst., Kt. 3 Disketten 5,25" |
| ISBN: | 025603687X 0256147116 |
Staff View
MARC
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| 250 | |a 4. ed. | ||
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Record in the Search Index
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| adam_text | Table of Contents
1. INTRODUCTION 1
The Thrill of Victory 1
The Agony of Defeat 2
Reality, Like Beauty, is in the Eye of the Beholder 2
Two s Company...Three, or More, is a Team 4
The Game Plan 4
How it Works...An Overview 6
2. THE BACKGROUND FOR COMPETE 9
Your Industry 9
Your Market 9
Your Company 17
Your Products 20
Regional and Seasonal Sales Fluctuations 23
3. DEVELOPING THE MARKETING PROGRAM 25
Pricing Your Products 26
Forecasting Sales and Distributing Your Products 27
Your Promotional Program 29
Your Sales Force 29
Advertising Decisions 32
Your Product Decisions 37
Marketing Research Information 38
Your Industry Trade Association 41
4. PLAYING COMPETE 42
Your Initial Decisions 42
One for the Money 42
Two for the Show 43
Three to Get Ready 44
...And Four to Go 50
Completing the Marketing Decision Form 51
Completing the Marketing Research Request Form 55
Formulating Your Income Statement 57
Formulating Your Balance Sheet 60
Your Regional Income Contribution 62
Conclusions 62
iii
Table of Contents (continued)
5. APPENDIXES 64
A. Sample Printouts 67
B. Compete Analysis Probram, CAP 89
C. Company and Brand Name Form 115
D. Company Objectives and Strategies Forms 119
E. Cash Flow Forms 131
F. Product Contribution Forms 139
G. Peer Evaluation Forms 147
H. Blank Financial Forms 155
I. Blank Decision Forms 167
J. Student Data Entry Program, ENTER 211
K. Summary of Game Start up Procedures 219
Index 221
iv
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| any_adam_object | 1 |
| author | Faria, A. J. Nulsen, R. O. Roussos, D. S. |
| author_facet | Faria, A. J. Nulsen, R. O. Roussos, D. S. |
| author_role | aut aut aut |
| author_sort | Faria, A. J. |
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| building | Verbundindex |
| bvnumber | BV009662687 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)33039176 (DE-599)BVBBV009662687 |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre | COMPETE gnd |
| genre_facet | COMPETE |
| id | DE-604.BV009662687 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:38:48Z |
| institution | BVB |
| isbn | 025603687X 0256147116 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006389475 |
| oclc_num | 33039176 |
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| owner | DE-858 |
| owner_facet | DE-858 |
| physical | IV, 224 S. graph. Darst., Kt. 3 Disketten 5,25" |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Irwin |
| record_format | marc |
| spelling | Faria, A. J. Verfasser aut Compete a dynamic marketing simulation A. J. Faria ; R. O. Nulsen ; D. S. Roussos 4. ed. Burr Ridge, Ill. u.a. Irwin 1994 IV, 224 S. graph. Darst., Kt. 3 Disketten 5,25" txt rdacontent n rdamedia nc rdacarrier Marketing Decision making Marketing Simulation methods Simulation (DE-588)4055072-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Programm (DE-588)4047394-6 gnd rswk-swf COMPETE gnd rswk-swf Marketing (DE-588)4037589-4 s COMPETE f DE-604 Simulation (DE-588)4055072-2 s Programm (DE-588)4047394-6 s Nulsen, R. O. Verfasser aut Roussos, D. S. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006389475&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Faria, A. J. Nulsen, R. O. Roussos, D. S. Compete a dynamic marketing simulation Marketing Decision making Marketing Simulation methods Simulation (DE-588)4055072-2 gnd Marketing (DE-588)4037589-4 gnd Programm (DE-588)4047394-6 gnd |
| subject_GND | (DE-588)4055072-2 (DE-588)4037589-4 (DE-588)4047394-6 |
| title | Compete a dynamic marketing simulation |
| title_auth | Compete a dynamic marketing simulation |
| title_exact_search | Compete a dynamic marketing simulation |
| title_full | Compete a dynamic marketing simulation A. J. Faria ; R. O. Nulsen ; D. S. Roussos |
| title_fullStr | Compete a dynamic marketing simulation A. J. Faria ; R. O. Nulsen ; D. S. Roussos |
| title_full_unstemmed | Compete a dynamic marketing simulation A. J. Faria ; R. O. Nulsen ; D. S. Roussos |
| title_short | Compete |
| title_sort | compete a dynamic marketing simulation |
| title_sub | a dynamic marketing simulation |
| topic | Marketing Decision making Marketing Simulation methods Simulation (DE-588)4055072-2 gnd Marketing (DE-588)4037589-4 gnd Programm (DE-588)4047394-6 gnd |
| topic_facet | Marketing Decision making Marketing Simulation methods Simulation Marketing Programm COMPETE |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006389475&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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